Did you know that eMoviePoster.com's e-mail club began in June of 1998, and
that there have been 1,042 club messages, and that they are searchable
online, and that past messages are FILLED with valuable info found nowhere
else on the Internet?
In May of 1990 I, Bruce Hershenson, became a full-time movie poster
auctioneer, and that year I took in around two million dollars from my
movie poster auctions and my semi-annual sales catalogs. *By early 1998 I
was hearing more and more about something called "the World Wide Web" and I
decided to join it and see if there was any way to use it to enhance my
auction business!*

Over the next few months I began emailing with some of my customers, and in
June of 1998 (*WAY* before I held my first online auction or sale of
*ANY* kind)
I decided to start a weekly email club, offering a great deal each week to
the members, and also sharing news about the hobby, and info for newer
collectors. *I sent that first club message to 35 people, with an offer for
the hardcover book Graven Images (which was published at $50) for just $10
for one copy of this wonderful book!*

Here is that very first historic club message from June of 1998 (emailed to
just 35 people!):

"This is the first of a series of e-mails I will be sending once a week to
everyone in my e-mail club. The common denominator that joins everyone in
this club is that we all collect vintage movie posters. The club can be
anything you want it to be. My sole purpose in creating it is to make it
easier for people to learn more about collecting. When I first started back
in 1969, it was extremely difficult for new collectors to learn about the
hobby. Now there are many ways to gain knowledge about many different
aspects of poster collecting, and the internet will make it easier than
ever to quickly learn about collecting, and how to avoid costly "mistakes".
Please send me any suggestions you have along this line. I'm open to any
idea. I am moving in August to a much larger warehouse which will allow me
to pursue a lot of projects that I couldn't do for lack of space. I have
tons of material (books and posters) and there's a lot of things that I'd
rather sell than move. So you're going to see a lot of items offered in
these weekly e-mails at ridiculously low prices. It will all be on a first
come, first served basis. This week, I'm going to offer copies of Graven
Images, the great hardcover book. It originally sold for $50, and I bought
out all of the remaining copies and I currently sell them for $35 each.
Unfortunately for me, just about every case contained one copy that has a
two or three inch "slice" in the dustjacket, where somebody at the printing
plant cut open the boxes with a blade, and cut just deeply enough to
"score" the jacket (sometimes on the front, sometimes on the back).
Otherwise the book and the jacket are just about perfect. I'll sell anyone
in this club (while my supply lasts) these "sliced" copies for only ten
dollars each! Because each book weighs three pounds, I'll need $5 shipping
for the first book, and $1 each additional (in the United States; elsewhere
you'll have to pay the actual shipping costs). To make things more
exciting, I'll give the first five people who order one copy for free (if
they order one, there's no charge, if they order two or more, they'll get
one free). I'll go strictly by the order in which I receive your e-mail
orders. To order, send me an e-mail, and be sure to include your shipping
address and how you are going to pay. This offer expires June 14th or when
my supply is exhausted. Next e-mail I'll give a lot of news updates, as
well another special offering. If you don't want to get the next one, just
e-mail me, and I'll take you out of the club."

Over the years, the club has grown and grown, and this week we have
*17,093* members
(not bad from those humble beginnings)!

*You can view (and search) all of our 1,041 past club messages HERE
<https://www.emovieposter.com/club/archive.php>:
https://www.emovieposter.com/club/archive.php
<https://www.emovieposter.com/club/archive.php>*

Please know that the search for the club works different from that of our
Auction History and Galleries in that it searches the exact phrase you
type. Because of this, you may perform a search and get a large number of
results. If so, then you should think of a different word or phrase to
search for. If you get too few results, you should reduce the length of the
phrase you are using or try searching for different keywords. We will make
the search "smarter" in the future.

Also note that all club messages prior to #325 were "condensed" in an
effort to make it easier to access the unique information presented in each
message and to eliminate the information about the current week's
offerings. Messages #325 and on are presented as they were originally
issued, so they will always refer to past auctions and/or events that are
no longer relevant, but they also contain unique information such as news
and general movie paper info that is certainly still relevant. Also in
those club messages prior to #325 we had some regular features in the club
(like questions and answers and collector profiles) which we "stripped out'
of those messages and put on a different part of our site.

One of the most valuable features of the early club messages were the many
questions I published each week from club members. Back then, so *MANY* people
were discovering movie poster collecting (and the hobby) each week through
the Internet that I would receive lots of emails every week with questions
about many different aspects of posters and poster collecting.

Each week I would spend around 3 hours compiling all the questions that had
been asked that week, and I would write out answers to each and every one
of them, and publish them in the club messages. *So if YOU want to learn a
LOT more about posters and poster collecting, I advise you to look at the
old club messages (either one by one, or by searching them) and I think you
will be amazed at how much good information is contained therein. *And if
you find any incorrect or outdated information, let me know what that is so
I can correct it!

*And of course, starting January 5, 2020, this formerly weekly email club
become  a bi-weekly email club, because on January 7th, 2020 our auctions
became bi-weekly auctions! And starting  July 4, 2021, this club became a
monthly email club, because on July 6, 2021 our auctions became "every four
week" auctions!*

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