Spectacular news.  I agree with the others that the hobby and the world is 
better having you in it.  I remember someone once referred to you as the 
500-pound gorilla of the hobby, how you built it over decades.  Totally fine 
that the gorilla is casting a more lithe and nimble version of itself in what I 
hope will be more years to come.  But what about your book?  *Random House 
impatiently tapping its foot* - d.

________________________________
From: MoPo List <[email protected]> on behalf of allen day 
<[email protected]>
Sent: Saturday, April 5, 2025 4:56 PM
To: [email protected] <[email protected]>
Subject: Re: We are now announcing our tentative plans for our auctions in 2026 
and beyond!

I agree.

Keep 'em coming.

ad

On Sat, Apr 5, 2025 at 7:27 PM James Gresham 
<[email protected]<mailto:[email protected]>> wrote:
Thats great news Bruce.  And your position is very understandable.  I for one, 
face similar thoughts and decisions concerning not only my collection, but also 
our family business.  Thanks for keeping us updated.  I believe the hobby is 
better off with you in it.  Jim Gresham

On Sat, Apr 5, 2025 at 4:59 PM Bruce Hershenson 
<[email protected]<mailto:[email protected]>> wrote:
At the end of April 2024, I (Bruce Hershenson, owner of eMoviePoster.com) 
announced that "I will continue running this business (just as I have for the 
past 35 years) through the end of 2025, at the very least!".

I did this to both reassure our bidders and consignors that we would not be 
"going anywhere" for AT LEAST twenty months, but also to let long time 
collectors know that, if they were planning on consigning the portions of their 
collection that qualify to us, they should start giving it some serious thought!

Now that the end of 2025 is "only" nine months away, I want to update the 
above, and tell you all what I am tentative planning for 2026 and beyond, so 
that all of you reading this can better incorporate our plans into your plans 
(again, especially those of you who are reaching an age where you are 
considering possibly liquidating some or all of your collection).

Here is where I am at currently (but with the world so ever-changing, 
especially in regards to shipping companies, I can only say what I am currently 
thinking and not make iron-clad promises):

1) I much prefer the current "leaner" eMoviePoster.com, where we hold auctions 
every four weeks, where we (for a long time) held every week auctions. I also 
much prefer the new minimum values, where ALL consignments must be solidly $50 
minimum ($75 for lesser condition, and $100 for linenbacked).

Both these changes have given me "a life" where I can do other things besides 
working on my business, and I can take lots more trips!

2) I also DON'T want to sell the business or shut it down. I feel I am too big 
a part of what makes us special, and if I leave, it would not remotely be the 
same. And I don't want to shut it down, because of the 70,000+ bidders, the 
just-under 4,000 consignors, and most of all, the 19 employees!

As long as it can not completely dominate my life, I am fine with continuing, 
for the foreseeable future, which strikes me as a giant win for just about 
EVERYONE (except our "competitors" who sorely want us to disappear, because we 
keep making them look bad!).

3) Sadly, because shipping costs have gone up so much, as have many other 
costs, the economics of selling $20 and $30 single items just aren't there any 
more for us, which is why we have raised our minimums to where they are now.

If this continues in the same direction, I will likely raise our minimums to 
solidly $75 minimum for "very good" or better condition ($100 for lesser 
condition, and $150 for linenbacked).

4) This raise would likely occur at the end of 2025, but I can't rule out for 
sure that it may come sooner. So PLEASE those of you with consignments that DO 
qualify NOW, but would NOT qualify at the higher minimums, REALLY TRY TO SEND 
THOSE TO US NOW, so you don't miss out.

And if you have been considering consigning your entire collection, you have a 
much greater chance doing so NOW than next year, when we will likely be much 
more selective in what we accept.

5) Notice that we only raise our minimums, while other auctions keep raising 
their fees and their buyers premiums. I don't know how they sleep at night with 
what they charge (and that explains why they spend fortunes trying to get new 
consignors (and note that 99% of their ads are spent on getting consignors, and 
they hardly advertise for buyers at all).

6) The one thing we can't count on is some "X factor", like shipping costs 
becoming prohibitively high, or other factors completely out of our control. 
But unless something completely unexpected happens, all of you can count on 
there being an eMoviePoster.com in your life, for 2026 and beyond!

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