How the Food Makers Captured Our Brains.
...
When it comes to stimulating our brains, Dr. Kessler noted,
individual ingredients aren't particularly potent. But by combining
fats, sugar and salt in innumerable ways, food makers have
essentially tapped into the brain's reward system, creating a
feedback loop that stimulates our desire to eat and leaves us wanting
more and more even when we're full.
http://www.nytimes.com/2009/06/23/health/23well.html?ref=science
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(Friedrich von Schiller)
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