RHETORIC IS AN ART, Aristotle began, BECAUSE IT CAN BE REDUCED TO A
RATIONAL SYSTEM OF ORDER.
That just left Pheadrus aghast. Stopped. He'd been prepared to decode
messages of great subtlety, systems of great complexity in order to
understand the deeper inner meaning of Aristotle, claimed by many to be
the greatest philosopher of all time. And then to get hit, right off,
straight in the face, with an asshole statement like that! It really
shook him. ZAMM p.324
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