On 6 Nov 2003 23:06:45 GMT, [EMAIL PROTECTED] wrote: > >Rethink the Cool + the Shoe > >phil knight had a dream. he'd sell shoes. he'd sell dreams. >he'd get rich. he'd use sweatshops if he had to. > >then along came a new shoe. plain. simple. cheap. fair. >designed for only one thing: kicking phil's ass. > >the unswoosher > >$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ > >For years, Nike was the undisputed champion of logo culture, >its swoosh an instant symbol of global cool. > >Today, Phil Knight's Nike is a fading empire, badly hurt by >years of "brand damage" as activists and culture jammers >fought back against mindfuck marketing and dirty sweatshop labor. > >Now a final challenge. We take on Phil at his own game - and win. >We turn the shoes we wear into a counterbranding game. The swoosh >versus the anti-swoosh. Which side are you on? > >Adbusters has been doing R&D for more than a year, and guess what? >Making a shoe - a good shoe - isn't exactly rocket science. >With a network of supporters, we're getting ready to launch the >blackSpot sneaker, the world's first grassroots anti-brand. >You can help launch the blackSpot revolution. > >THE BIG QUESTION: > > Is it possible to take Phil Knight's billion-dollar > marketing momentum and, in a quick judo-like move, slap > him onto the mat with the power of his own PR thrust? > >OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org > >$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ > >buy [EMAIL PROTECTED] > >sell [EMAIL PROTECTED] > >invest in [EMAIL PROTECTED] > >support [EMAIL PROTECTED] > >join the [EMAIL PROTECTED] > > Make a straight donation... it's a worthy cause > with the potential to set an historic precedent > that could be repeated in other industries and > usher in more grass roots version of capitalism > in which megacorps do not control every area of > our children's lives. > >https://www.groundspring.org/donate/index.cfm?ID=2217-0%7C742-0 > >$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ >
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