Interesting...

---> Jarmo Lundgren
       Multimediatsaari
       Helsingin Sanomat, Verkkoliite
       p. 09-1227555 / 040-5345868

Napster confirmed yesterday that it will be launching a ‘membership only’ fee paying version of its controversial file-sharing software by the end of the summer. The latest step towards legitimate business – and some would say the establishment – comes shortly after the company’s deal with music giant Bertelsmann, parent of BMG records. It's not clear if the new version will co-exist with the original, renegade Napster.

Speaking to Wired.com today, IDC analyst Malcolm Maclachlan spoke positively about the plan. "I think having a paid Napster is a great thing. A paid Napster with only two million users would have to be considered a huge success for the industry. Napster's main problems are still legal. Their chances of clearing those up by June look iffy."

Napster may have continuing legal battles, but its inching towards creating a viable future has had its rewards. Last week US independent label TVT reached a settlement with the firm founded by the then 19-year-old Shawn Fanning, announcing hopes of creating a mutually beneficial partnership.  "I am afraid that copyright owner's resistance to finding workable solutions with Internet music providers may result in consumers, artists and the industry itself ultimately being harmed," said Steve Gottlieb, President and founder of TVT.

He continued, "the future Napster offers the opportunity to reach music fans in unprecedented and as yet unimagined ways. Word-of-mouth has always been critical to breaking our artists - now we have harnessed the power of the fastest growing 'word-of-net' vehicle in existence. It is high time that the industry embraces a service that the public has so emphatically said they want."

The news paves the way for other beleaguered digital music initiatives such as MP3.com, another bright idea that rapidly attracted the wrath of the record companies. But as a recent survey found that nearly 90% of all PC owners have the facility to download and play music digitally, perhaps those very companies are beginning to think future really is online…

 

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