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A columnist for the NY times recently proposed a
 web site where you could download a track for a dollar.
he was overwhelmed by the positive response of readers.


Date:      Thu, 17 May 2001 11:57:00 -0400
From: The New York Times Direct <[EMAIL PROTECTED]>
Subject:   Circuits: Reactions to 'My Napster'
Reply-to: [EMAIL PROTECTED]
To: [EMAIL PROTECTED]

Circuits from NYTimes.com
Thursday, May 17, 2001

[..]

1. From the Desk of David Pogue: Reactions to 'My Napster'
=========================================================

Last week, I expressed my frustration at not being able to
go onto the Web, search for a certain song in MP3 format,
pay a dollar and download it. I proposed the creation of 
a new Web site that could be called, for example,
Napster-for-a-Buck.com.

Well, I might as well have written about abortion, gun
control or the virtues of Windows; I drowned in a flood 
of passionate e-mail.

Some gave me a rosy glow. "I couldn't agree more," one 
said. "A Web site that offers a HUGE database of songs 
that customers can buy for a buck or two would be a dream 
come true for me (and I'm sure many others). I would never 
even consider getting music from Web sites like Napster if 
this Web site existed!"

Many others, however, chided me for my naivete: "Like Duh!"
one wrote. "I would estimate, oh, maybe EVERY OTHER TECH
GEEK ON THE PLANET KNOWS THIS. Feel free to join the rest 
of the planet in this conversation. When you're ready."

Well, consider me enlightened.

As it turns out, several people have already tried to create
such a Web site -- and found it impossible. "I have spent
three years of my life in a project that was aimed at
offering exactly what you describe," wrote Fred Carbonnier.
"After $14 million and a lot of sweat, it failed miserably.
One link was missing for the dream to come true: the majors
[the record companies]. It does not matter how bright and
how dedicated, well funded and well connected the entrepre-
neurs can be in this field. The digital distribution of the 
broadest musical selection will happen on the majors' terms."

Another entrepreneur wrote: "As the current holder of the
Web domain www.songforadollar.com, I would say great idea 
... except that part about 'Get every record company on 
board.' If there was a chance in hell of it actually 
happening, I'd do it."

Most readers seemed to believe that the problem lies with
corporate insecurity at the record companies. "Haven't you
figured it out yet? The record companies aren't interested
in selling songs for a buck or two; they're interested in
selling CD's. You want the song? You get to buy the whole
CD."

"If only we had some empirical evidence," wrote another
reader, "to show the record companies that they would be
better off selling, for example, 1,000,000 copies of 'Take
the A Train' from Ken Burns's Jazz compendium at $1 a pop --
and sacrificing 10,000 copies of the entire album."

Many readers proposed solutions to the problem. "There's 
a great business model based on $10 or $20 per month for
access to a great catalog," said one.

"Maybe instead of organizing record companies, whoever 
does your idea should try and pull a coup with the actual
musicians," wrote another. "Most of them already hate their
labels and consider themselves indentured to a bunch of
musical morons."

Today, as Congress convenes its third set of hearings in
less than a year on the future of digital music, fans are
expected to get their first glimpse of a major, and legal,
online music subscription service, called MusicNet. We'll
see.

In the end, I almost wish that I had simply summarized the
entire brouhaha as concisely as this reader did: "Loved your
idea, but it'll never fly. It is too simple and makes too
much sense to ever be taken seriously!"


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