Scenes from a Mall:

My wife and I took advantage of Wednesday being a non-school night (due to
the MEA convention) to pile the kids in the car and make a pilgrimage to the
new downtown Target store.

I must say that whatever my feelings about how the store got there, it felt
exciting to be going, like those legendary, long-ago family trips to
downtown department stores were supposed to feel.

Even after all the controversy and StarTrib minimaps, we couldn't remember
which block had the Target office building and which had the store. We chose
wrong, wasting what turned out to be precious minutes tooling the one-ways
back to the LaSalle ramp entrance.

My first sensory impression was that the shopping carts handles feel smooth
and brand new. I didn't see any of the SUV models with two child seats
though. In fact, we didn't see any other children. But the store did stock
diapers and the other stuff we thought we needed and some stuff we didn't
but stuck in the cart anyway.

You get an hour parking free on weekdays and two hours on weekends, with a
$25 purchase. I overheard a 20-something laughing that she'd park free
there, then return her purchase to another Target later.

I suppose the lack of kids is by design, as it is across so much of
downtown. That, and the spanking new cleanliness of it all, made for an
eerie contrast with the experience of shopping ordinary Targets in the city
and inner-ring suburbs.

The downtown store shuts up at 8 p.m., an hour earlier than most Targets I
think. That forced us to do about an hour's worth of shopping in 20 minutes,
which meant a lot of trips up and down between the store's two floors. You
can't just dart about randomly on one level like at the Quarry or Lake
Street. But you get to put your shopping cart on its own escalator and ride
next to it, which is a thrill. Just follow the slash/stick-figure warning
and don't leave your baby in the cart for the ride.

We closed the place down with a family-sized total that seemed to surprise
the clerk. She's probably used to the more dainty-sized purchases of the
downtown workers, and residents on either (or neither) side of their
child-rearing years.

As we pulled out of the ramp onto Ninth Street, I suddenly recognized the
scene as the same one you saw on stepping out of the old American Rug
Laundry headquarters (where I briefly temped a few years before it was
felled to make way for the Target store development). It felt like living
one of those then-and-now photo comparisons from Larry Millet's book.
 
Chris Steller
Nicollet Island-East Bank


> From: Rosalind Nelson <[EMAIL PROTECTED]>
> Date: Wed, 17 Oct 2001 23:09:22 -0500
> To: [EMAIL PROTECTED]
> Subject: [Mpls] Strib loves Target
> 
> http://www.startribune.com/stories/462/766280.html
> 
> They love it a lot:
> 
> "To say the new downtown Minneapolis Target store is a bright spot states
> the obvious. The eye-popping red logo that is a ubiquitous part of our
> suburban landscape now hangs on the corner of 9th Street and Nicollet Mall
> -- though tastefully recessed into its new brick-and-glass building."
> 
> As a card-carrying Targetphobe, I thought the building was nowhere near as
> tacky as it could have been.  Still wished I could run into Jitters after
> my dental appointment, though.
> 
> Rosalind Nelson
> Bancroft
> 
> 
> 
> 
> 
> _______________________________________
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