Campaign Profile: R.T. Rybak
By Art Hughes
Minnesota Public Radio
October 23, 2001

R.T. Rybak hopes to become the first challenger to unseat an incumbent
Minneapolis mayor since 1977. Backers say the political newcomer has a gift
for energizing people toward his causes. Critics, however, say Rybak's
vision lacks specifics and his big-tent approach is so big that it includes
conflicting ideals that can't be sustained.

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Between his short salt-and-pepper hair and a slightly crooked smile, Raymond
Thomas Rybak Jr.'s glacier blue eyes are like the light on a stove
indicating the burner is on.

Rybak and an assistant start the day of eight scheduled campaign
appearances, knocking on doors at a senior residence high-rise in downtown
Minneapolis. Rybak knocks on two doors at a time, not waiting for an answer
before slipping a campaign flyer underneath. He can cover an entire floor of
the building in under five minutes. When someone answers, he sustains eye
contact, listens intently to peoples' ideas on things like better placement
of public trash cans, and promises to get back with information on polling
places and voter registration.

The one word most used to describe Rybak is energetic. He often wears
sweater vests and as a personal touch of whimsy, mismatched socks. A sign in
his campaign office reminds volunteers to feed the candidate, since he
sometimes forgets to eat. Rybak, already thin, says he's only lost four
pounds since the start of the campaign.

The DFL challenger for mayor says holding the office has been a dream of his
since he was 13. But he has never held any other elected office. In fact,
outside of volunteering on other campaigns, Rybak has taken few of the
conventional steps toward fulfilling his dream.

"I think people have the wrong impression of how someone's supposed to get
up through politics," he says. "This isn't the Army, where you have one rank
then go to the next rank. I've trained for this job in ways that no one's
trained for this job. If people think the only people qualified to elected
office are the ones who are already there and the rest of us who have never
held office are somehow supposed to be subjects of that permanent ruling
class then we have a pretty lousy idea of a democracy."



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"He talks a good game - fiscal conservative, but liberal on this - but he's
just a vast unknown quantity. And in these uncertain times, both in the
world and in Minneapolis, I think we're better off going with what we know."

- Sarah Janecek, Editor - Minnesota Politics, Sayles Belton supporter

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Most recently Rybak ran his own consulting business for Internet strategies.
The work ranges from doing background research on how markets are being
served to coordinating the right mix of advertisers and content providers.

For the past two years he's worked on various Internet projects for Public
Radio International. He was also hired as a consultant for Minnesota Public
Radio.

Even Rybak admits his varied work experience makes him hard to pin down. "I
cannot be summarized in two words. And I think a leader today can't. I do
think a leader is a good word to attach to me because I've been that
everywhere I've gone," he says.

Before striking out on his own in 1998, Rybak spent a year and a half as
vice president of Internet Broadcasting Systems, his sole job being to
coordinate the WCCO news Web site, channel4000.com. He came to that job
after publishing the weekly Twin Cities Reader, which was sold and
discontinued in 1997.

In the early 1990s Rybak ran his own business marketing firm and did a stint
with Minneapolis' Eberhardt Real Estate, recruiting storefront tenants and
facilitated development projects.

It was during this time - the early '90s - that he contacted the Target
Corporation about locating a store downtown. The fruition of that idea is a
key campaign issue of Rybak's. He couldn't pull his deal together, but he
says the Target store plan lost his support as the public costs mounted
toward the $60 million that the city eventually paid.

While Rybak likes to point to his business experience as training for
political life, his organizing a group of pajama-wearing protestors at the
airport is probably the signature event that propelled Rybak into the public
eye.

Already an activist on clean water issues, Rybak was invited into a group of
south Minneapolis neighbors frustrated by increasing jet noise over their
homes and what they perceived to be indifference by elected officials to do
anything about it.

"The general attitude of the City Council and staffers seemed to be, 'Oh,
we've heard you people before. Go away. Don't really want to hear this
anymore. The issue's dead we don't want to talk to you,'" said Sara Strzok,
one of the four founding members of ROAR - Residents Opposed to Airport
Racket.

She says the group would still be a small, ineffectual group of complainers
without Rybak's enthusiasm and marketing expertise. She says he created a
renewed excitement in people who'd long given up on airport issues.

"He's just got an energy I've seen in very few people. He's almost
relentless. He keeps on going when everybody else is ready to poop out. So
in that respect he'll be able to carry through on things he began to work
on," she said.

The energy and enthusiasm has won Rybak a wide spectrum of support. He has
endorsements from opposing candidates in at least two City Council races.
Rybak, who supported Green Party candidate Ralph Nader in last year's
presidential race, gets the nod from some of the city's most liberal DFLers.

At the same time he's backed by staunch Republicans and the chair of the
state Independence Party. Sara Janecek, the Republican editor for Minnesota
Politics, says she's openly supporting Rybak's opponent, incumbent and DFLer
Sharon Sayles Belton. Janecek says Rybak's attempt to woo conservative
voters is merely rhetoric.

"He talks a good game - fiscal conservative, but liberal on this - but he's
just a vast unknown quantity. And in these uncertain times, both in the
world and in Minneapolis, I think we're better off going with what we know,"
Janecek says.

What's more, Janecek says, such broad coalitions - Rybak's so-called big
tent - are the least effective means to run government. "I think that's part
of what's scary about him," she says. "It's always exciting and energizing
in a candidate who has not previously not held public office to come in at
it with new ideas. On the other hand when you put pen to paper and try to
implement those ideas, they're not necessarily workable."

Rybak's campaign has been very skilled at answering any public relations
gains by the politically savvy and better funded Sayles Belton campaign.
When Sayles Belton got the endorsement from the AFL-CIO, Rybak got
endorsements from the police officers, firefighters and professional
employees unions in City Hall. The two sides divide support from the
Minneapolis legislative delegation. And when Sayles Belton secured the the
endorsement of the city's gay and lesbian DFL caucus, Rybak scheduled an
appearance with Russ King, otherwise known as drag queen Miss Richardson
1981 at a Minneapolis gay bar.

Rybak has to shout over the music so patrons could hear his views on the
downtown library and historic building preservation. It's 9:30 at night and
Rybak is still shaking hands, still making eye contact. He has been at this
non-stop since 6:30 in the morning and shows no sign of slowing down.


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