PRESS RELEASE
For Immediate Release

Contact: Laura Sether (612) 408-2467

Minneapolis MN:  Tuesday, October 30, 2001

R.T. RYBAK CAMPAIGN DEBUTS FIRST TV AD
OF MAYORAL CAMPAIGN
�I Want a Mayor� Ad Showcases Broad Support for R.T. Rybak

Business consultant and Minneapolis Mayoral candidate R.T.
Rybak today unveiled the first TV ad of the campaign season.

The ad called �I Want a Mayor� features a broad cross
section of Minneapolis residents putting �R.T. Rybak for
Mayor� lawn signs in front of their homes, apartments and
businesses.  These residents each describe the qualities
they�re looking for in a Mayor. (See transcript attached)

�I�m thrilled with how it turned out.  It reinforces our
main message: the need for restoring fiscal discipline
downtown, the need to reprioritize housing and basic city
services.  It�s all expressed under the broad theme we need
a Mayor who�s in touch with people and their priorities,�
Rybak said.

The ad project was filmed in one day, with a small camera
crew led by Thom Sandberg and a volunteer creative team
going to all corners of Minneapolis to shoot footage.

�The initial ad buy was significant and it features our
campaign�s other most visible feature over 4000 lawn signs
across Minneapolis,� Rybak concluded.

In addition to television, interested viewers can watch the
ad or download it from the Rybak campaign website at
www.RTforMayor.com under the News (
http://rtformayor.com/index.asp?Page=DISPLAY&GroupID=1&DTID=
PR&ID=13005 ) section or the Media Gallery of the website
using Real Video Player.

END RELEASE


R.T. RYBAK FOR MAYOR
�I Want A Mayor� Commercial Transcript

A succession of Minneapolis residents put �R.T. Rybak for
Mayor� lawn signs in front of their homes, apartments and
businesses.  Each describes what kind of Mayor they want.

Voices:

�I want a mayor who cares what I think.�

��no matter what neighborhood I�m from.�

�We want a mayor who will come into the neighborhoods and
work for the small business people.�

��who�s interested in senior citizen issues��

��who�ll be a strong advocate for this city.�

�I want a mayor with business and management experience��

��who�s more concerned over the housing��

��basic city services��

�I want a mayor who can say �no� when the price is too
 high.�

�I want a mayor who cares what I think.�

�I�m R.T. Rybak, and I ask for your vote on Tuesday,
November 6th.�

END TRANSCRIPT


Russell W. Peterson
Saint Michael

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