List,

As someone who believes strongly in the political process and still
idealistically believes in the importance of political speech, my neck
has bristled every time I saw the subject line that read "Re: [Mpls]
Controversial junk mail (not from Don or Olin, from the MPS)"  

Being a geek, I checked the definition of "junk mail". According to
Merriam Webster:

Main Entry: junk mail
Function: noun
Date: 1954
: third-class mail (as advertising circulars) that is often addressed to
"occupant" or "resident"

Now I can't speak for Olin's political mailings.  I do know that Don
Samuels campaign sent 5 pieces of mail over a five week period. Each was
sent first class presort and was addressed to a specific resident at a
specific address.  By definition it was not junk mail.  Now I understand
that many people don't like to be bothered with the messiness of
political mailings.

So, at huge risk (I know all my friends are rolling their eyes right
now) let me ask an innocent question:  What suggestions do people have
for balancing the need and desire of political campaigns to communicate
with voters during an election with the desire by many people to not
receive material about political candidates? I would appreciate it if
responses would take into consideration that during every campaign,
candidates and their volunteers hear the following complaints:
1. I never heard of you
2. I never heard from you
3. I don't know anything about you 
4. Can you send me some material (this of course was after five
literature pieces had been mailed and two had been put on their
doorstep)
5. I don't vote because I don't know about the candidates.
6. Don't bothering me at home. I don't take phone solicitations.

Over the next month Don's campaign would like to make our case to the
voters of the Third Ward why we believe that Don is the best choice to
be the next councilmember.  It would thrill me to find a way to do this
that did not result in accusations and attacks of flooding mailboxes or
making unwanted phone calls - and resulted in "view rates" equal to mail
or "contact rates" equal to the phone.  Suggestions?


Joseph Barisonzi
Community Knowledge Specialist
CommunityLeader, Inc.
[EMAIL PROTECTED]
612-518-5536
 



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