On Thursday, June 17, 2004, at 04:13 PM, Jeremy Wieland wrote:
Big tobacco has no bearing in this debate other than how a ban will affect
their marketing practices. It is not their marketing practices that will
cause me to light a cigar when I walk home from work at the end of the week.
It will be strictly my choice. This is about individual choices and
accountability and acknowledging that if you still smoke, big tobacco isn't
an excuse anymore.
Perhaps this is right for one individual who has already committed to smoking. The big tobacco marketing dollar does lean to the new smokers but not all of it. Try as we might to say we only buy what we choose, marketing research tells us otherwise. Marketing works and so therefore it is widely practiced.
-from the World Health Organization
'Cigarettes are possibly the most marketed product in the world. While there is no reliable estimate of global cigarette marketing expenditures, it is clearly in the tens of billions of US dollars a year. In the USA alone over $10 billion is spent a year on marketing cigarettes, and this at a time when advertising is prohibited on television and radio, when there are limitations on certain types of outdoor advertising and sponsorship, and when cigarette sales are falling. Annual marketing expenditure is over $200 per smoker, and over 46 cents for every pack sold. Promotional allowances, that is payments made to retailers to facilitate sales, account for 41 percent of the total expenditure on cigarette marketing." - end quote-
U.S. tobacco promotion dollars spent in 1970 were $361 million when cigarette consumption was 3,969 per person. Spending in 1999 was $9 billion 575 million when cigarette consumption was 1,975 per person.
Best wishes,
Laura Wittstock Southeast
Laura Waterman Wittstock
MIGIZI Communications, Inc.
3123 East Lake Street
Minneapolis, MN 55406
612.721.6631 ext 219
[EMAIL PROTECTED]
http://www.migizi.org
http://laurawatermanwittstock.blogspot.com/
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