Lets get some reality here.  KBEM does get underwriting from various jazz
businesses (clubs, music stores) but the idea below is really pie in the
sky.

The amount of money bike shops and environmental groups have for advertising
is really limited.  They have to look at what gets to the  biggest chunk of
their potential clients.  Getting underwriting for great shows is NOT easy.
Just ask KFAI--a radio station that does what Wendy was suggesting.  Or even
ask MPR--even with their deep pockets and national reach, the couldn't get
enough underwriting to keep a travel advice show on the air.

Radio is not cheap.  Producing a good show is very time consuming.  Getting
the potential listeners aware of the show and to tune in is not easy.  

A few years ago, a bunch of people started both Minneapolis
Telecommunications Network (the local cable access service) and Regional
Channel 6 (Metro Cable Network).  One of the funding sources envisioned was
underwriting.  Today underwriting is a joke at MTN and MCN has gone to
selling its soul to local infomercials.

.................................
Sheldon Mains
Seward Neighborhood, Minneapolis, Minnesota 

> I couldn't agree more with Wendy's suggestion, and 
> encouragement about a great opportunity for creating revenue 
> for KBEM. Here is a few suggestions: 1) A  bicycle (Bike Coop 
> or others) store could sponsor an hour of radio focused 
> towards bike commuters. 2) Urban Environmental News sponsored 
> by local and national environmental groups, discuss important 
> environmental issues of the day. 3) Blue Green Hour, an hour 
> of radio sponsored by Unions and Environmental orgs 
> discussing important issues of common interest. 
>  
> I would be willing to make a few calls to investigate the 
> possibility of finding revenue if KBEM folks have any 
> interest in any of these ideas.
>  
>  
> Ken Bradley 

> Wendy Wilde <[EMAIL PROTECTED]> wrote:
> Why not turn KBEM into a true community radio station, 
> offering one hour chunks of time to any metro area 
> organization that has something to say?
> 
> Each organization can secure its own funding or underwriters, 
> whether non-profit, municipal, or business based.
> 
> Wendy Wilde



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