We live in the land of target marketing. Once the DFL set up a municipal
caucus system, it was inevitable that the delegates so chosen would be a
highly specialized target market. I can report that slightly more than 3000
folks are involved here, thin in the wards where there are no heavy-duty
contests for city council, pretty well maxed out where there are. I suspect
a less than overwhelming early-bird response to the mayoral candidates,
given that there were only a few weeks for persuasive activities pre-caucus
night. Many people may also have decided to bypass the DFL convention in May
and vote their preferences for mayor in the fall after months, not weeks, of
persuasive effort by the candidates. 

What we have now is the spectacle of 3000 people being pestered by robocalls
and telemarketing human creatures hardly better than robots presumably for
all the rest of March, all of April, and two weeks into May. the city DFL
convention is scheduled for Saturday, May 14, at Augsberg's Melby Hall.

The delegates are also being lobbied by city council candidates prior to the
various ward conventions scheduled for Saturdays in late March and all of
April. And they are being wooed by Park Board and Library Board aspirants
and by Ms Becker, who sensibly has foregone the notion of irritating
delegates with automated contacts for two months prior to asking for their
support at the mid-May convention. Would that other candidates follow her
shining example. 

Direct marketing amounts to throwing money at outreach. All the candidates
have core supporters with known identities. If you are one of the treasured
elect (n = 3000), would you rather have a candidate or a knowledgeable
surrogate at your door or a flood of glossy literature, robocalls, and
inexperienced voices on the telephone? For two months? I should think the
mayoral candidates would be pretty overripe by convention time if that's the
required political recipe.

Why required? Say the actual convention attendance is 2400. Say that 3/4 of
the attendees are locked into support of one or the other mayoral candidate.
We know who we are. That leaves 600 undecideds and nine weeks to work 'em
over. A manageable task, I submit, via face-to-face encounters before and
during the convention. IMHO, everything else is so much white noise.
Annoying white noise. 

Fred Markus, Phillips West, Ward 6  



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