What bugs me the most is reading that Pohlad owns the naming rights. I just read that the average received by pro teams for naming rights is $54.6m (the Wild are getting considerably more for the Xcel Center so I'd consider the $54.6 to be a low estimate as to what Pohlad gets). I'd say, roughly, half of his "contribution" is coming from naming rights.
If the media would tell us that clearly that'd be one thing. Maybe that's been covered well in more in-depth stories and I've missed it, but I consider the repeated statement of Pohlad's "contribution" to be a snow-job.
Jim McGuire Como
Check out the Usual Suspects Blog - http://www.browncross.com/usualsuspects
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