Part of a much larger article on The Blimp and its NEWS worthy purpose...
"It's been a fun campaign," Rueppel said. "Besides our own air, we really wanted to do some guerrilla marketing for the new newscast. We felt using a blimp was a way to create buzz and curiosity. A blimp flying overhead still gets people talking. There's so much clutter out there, but that's still something and I think this campaign demonstrated that. I felt we were successful in getting buzz from newspapers, talk radio, internet and even television."
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