"The signature model concept, that construct is a little broken, and it Nike Air Max 90 Homme <http://www.daviddenardi.fr/Nike-Air-Max-90-Homme-c-22_24.html> needs to be challenged a little bit," said Adam Petrick, Puma's global director of brand and marketing. "I know that has been the Adidas Superstar Dam <http://www.jessicaadler.se/Adidas-Superstar-Dam-c-10_14.html> motivator for a lot of the basketball business Asics Gel Lyte 5 Donne <http://www.lorsofurioso.it/Asics-Gel-Lyte-5-Donne-c-8_12.html> for the last 30 years, but we're trying to do things differently."In many ways, Puma is learning from the failures of its own past. The company signed 1998-99 Rookie of the Year Vince Carter to a 10-year deal, but saw it come to an end just two years later, leaving Puma with a marketing spend around the lone Vinsanity signature model, and a suddenly dormant basketball category.Now, as Puma returns to a basketball market Adidas Stan Smith Donne <http://www.edizionitolerus.it/Adidas-Stan-Smith-Donne-c-24_26.html> competing not just with Nike and Adidas but also Under Armour and a slew of China-based brands, the company is broadening the Nike Internationalist Damen <http://www.felimaerz.de/nike-internationalist-c-72/nike-internationalist-damen-c-72_73/> scope of its NBA roster. In addition to Adidas Superstar Womens <http://www.rockstarbodies.co.uk/adidas-originals-c-46/adidas-superstar-womens-c-46_54/> the rookie class and Rozier, who wasn't under contract to any shoe company Nike Internationalist Femme <http://www.aubergedupionnier.fr/nike-internationalist-c-95/nike-internationalist-femme-c-95_96/> last season, Puma will aggressively court this year's class of sneaker free agents once those players are able to take meetings Nike Roshe Run Womens <http://www.antennadiner.co.uk/Nike-Roshe-Run-Womens-c-25_64.html> beginning Wednesday, hoping to expand the roster to as many as 15 players by the time the season starts.
In addition to marketing commitments and strong cash offers -- the brand has clearly been showing players the much-coveted bag -- the company has also been creative in coming up with additional perks for potential players, with one standing out above the rest:The Puma Jet.The Puma Jet's tail numbers -- N444SC -- are by no mistake coding linked to none other than Adidas ZX 750 Womens <http://www.antennadiner.co.uk/Adidas-ZX-750-Womens-c-1_20.html> Jay-Z. The N is the standard USA private jet registration code, 444 refers to the rap icon's latest album title and the SC is for his given name, Shawn Carter.Jay-Z has been around the NBA in some form for more than a Nike Air Vapormax Womens <http://www.antennadiner.co.uk/Nike-Air-Vapormax-Womens-c-25_60.html> decade. He had his Nike Air Vapormax Femme <http://www.aubergedupionnier.fr/nike-air-vapormax-c-58/nike-air-vapormax-femme-c-58_59/> own Adidas Stan Smith Womens <http://www.rockstarbodies.co.uk/adidas-originals-c-46/adidas-stan-smith-womens-c-46_50/> Reebok signature sneaker in 2003, later became a part owner of the Brooklyn Nets and founded Roc Nation Sports in 2013. Now he' Nike Air Vapormax Damen <http://www.felimaerz.de/nike-air-vapormax-c-60/nike-air-vapormax-damen-c-60_61/> s a major figure not just in Puma's air travel but in the company's basketball relaunch as a whole."We were already working with Roc Nation as a partner in a lot of different ways, so we approached Jay-Z specifically to see if he would be interested in a business partnership around this," Petrick said.Jay-Z isn't looked at as an influencer or style trendsetter in the way Kanye West or Travis Scott are. Instead, players look to Jay-Z more as a modern kingpin of several industries Adidas EQT Support ADV Donne <http://www.edizionitolerus.it/Adidas-EQT-Support-ADV-Donne-c-30_32.html> and have long respected his business savvy. Jay-Z's role with Puma was first announced as president of Puma Basketball, but when questions were raised about a potential conflict of interest between that role and his role with Nike Air Max 90 Damen <http://www.felimaerz.de/nike-air-max-90-c-19/nike-air-max-90-damen-c-19_21/> Nike Air Max 2017 Womens <http://www.rockstarbodies.co.uk/nike-sports-c-1/nike-air-max-2017-womens-c-1_41/> the Roc Nation Sports agency, his Puma title was modified to creative director, a nebulous Nike Air Vapormax Mujer <http://www.viajesreinosa.es/Nike-Air-Vapormax-Mujer-c-16_52.html> designation popular within the sneaker www.antennadiner.co.uk <http://www.antennadiner.co.uk/> industry.Jay-Z's exact role remains cloudy, with the brand framing his duties loosely as a "cultural and creative consultant." The initial notion that he'd be providing hands-on direction around which endorsers the brand would sign sparked concern from both rival brands and rival agents, with several complaints voiced to the league's players union, according to sources. Rival agents worried that signing their clients to a deal with Puma could potentially make them vulnerable to flee to Roc Nation, while rival brands have wondered aloud if Roc Nation clients might use Puma pitches to drive up the price on their next Nike or Adidas shoe deals.The leading market vendors and what has been their Golf Shoes Nike Air Max 90 Uomo <http://www.lorsofurioso.it/Nike-Air-Max-90-Uomo-c-35_37.html> business Nike Air Pegasus 83 Womens <http://www.antennadiner.co.uk/Nike-Air-Pegasus-83-Womens-c-25_54.html> progressing strategy for success so far. -- Sent from: http://dev-list.musescore.org/ ------------------------------------------------------------------------------ Check out the vibrant tech community on one of the world's most engaging tech sites, Slashdot.org! http://sdm.link/slashdot _______________________________________________ Mscore-developer mailing list Mscore-developer@lists.sourceforge.net https://lists.sourceforge.net/lists/listinfo/mscore-developer
