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M.K. "making impossible possible" ----- Forwarded Message ---- From: TradeBriefs <[email protected]> To: Mahendra <[email protected]> Sent: Sun, 17 April, 2011 1:34:32 PM Subject: Results of the TradeBriefs 'Industry Opinion' contest - March 2011 Dear Mahendra, Thank you for the excellent response to the 'Industry Opinion' contest announced on Feb 25. We received over 75 entries over the past month. The number of qualifying articles received (by industry) is below. Finance - 25 Retail - 15 FMCG - 16 Software - 14 Telecom - 5 The winner of the TradeBriefs Industry Opinion contest is Salar Mohamed Bijili. He has received a cash prize of Rs 10,000. With a total score of 25/30, his article 'Changing demographics and lifestyle - An impending crisis in India' received the highest total score from our judges on the 3 aspects of 'Originality', 'Critical Thinking' and 'Relevance to Industry participants'. The article very ably raises awareness about and critically analyzes an issue that receives less attention in the general business media, but is quickly becoming very important - the financial needs of the growing elderly population in an India that is changing, with the young leading busy lives in nuclear families, coupled with a poor retirement infrastructure from the government and private sector. The decision for the best opinion piece was tough, with several high quality articles making it to the final list of nominees (below). Social Media Z to A: Z is for Zynga by Rajit Ojha - This article highlights a unique dependence between the world's largest social network and one of the largest gaming companies and how future scenarios could evolve. Evolution of Shopping Malls: Lessons from the pioneering Malls in India by Amanpreet Banga and Dr Harvinder Singh - This article takes us down memory lane and analyzes how we can learn from the initial mistakes in a fledgling industry that is now the talk of the Indian business community. Going local: Leading Retailers are adopting assortment merchandising practices that align with consumer preferences at the store level by David Bray - This article highlights one of the biggest challenges for large retailers today and suggests how technology can play an important role for retailers to go local in their approach. Impact Investing by Govind Shivkumar - The article highlights the need for a more responsible style of investing and mentoring, re-iterating the "bottom of the pyramid" approach, but for the investing community. The International Formats have come to stay by Dheeraj Dogra - The article takes us down memory lane and establishes why international brands, after several years of experimentation, are finally here to stay. We also take this opportunity to make the following announcements. - As many of you may have noticed, in our quest to encourage thought leadership, we have launched LinkedIn Groups for each industry, with the same names as the newsletters. Several thousand of your colleagues have joined in already. Take a moment to join your industry group if you haven't already. Relevant and thought-provoking discussions are happening on each group every day. Quoting Victor Hugo, "Greater than the tread of mighty armies is an idea whose time has come". You can also find links to discussions through our daily newsletters from the 'Read More / Join the Discussion' link in every issue. - Keep an eye out for the next round of the 'Industry Opinion' contest, which will be announced shortly. Sree Vijaykumar Managing Director TradeBriefs Retail.Telecom.FMCG.Finance.IT [email protected] www.TradeBriefs.com -- ___________________________________________________________________ Welcome to Maa Vee Maa Kaa Nanbargal valai Kuzhu (Friendship Group)! This group is purely of the Youth, by the Youth and for the Youth. Utilize this group to post your views & messages. ___________________________________________________________________ To post to this Maa Vee Maa Kaa group, send your emails to [email protected] Regards, Owner, Maa Vee Maa Kaa.

