I posted this to Andrey in the beta forum, but apps like OmniFocus charge a lot 
of money and use a good portion of that to market themselves. OmniFocus did and 
does sponsor a very wide variety of tech related things. There’s a lot of 
trickle down into people aspiring to be like those they sponsor from there. 
They were aided by being a part of the GTD boom that happened online among tech 
folks, but more money going into marketing is the main reason. You see the same 
pattern with all of the apps that really take off and maintain themselves like 
that. 

The people that get really into OmniFocus—in addition to being Mac-centric—tend 
to use a lot of automation scripts and other things with it that I personally 
have never seen used productively. That’s about the only thing it’d really have 
going for it over MLO in my eyes. There’s attachment support I guess for 
images, but I don’t imagine people would compare the two programs and chose one 
over the other based on that feature. On iOS, they might support TextExpander 
too. 

I’ve always thought of MLO as the more sophisticated version of OmniFocus that 
was more flexible and had a Windows client, which I say as someone that’s now 
iOS centric. It’s also a lot cheaper, though I’d have paid as much for MLO as 
people pay for OmniFocus’s apps across the different platforms.

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