On Tue, Dec 14, 2004 at 11:32:55AM -0600, Scott Carr wrote: > > TiVo is cracking down on news organizations that use TiVo as a verb. > > Granted they are protecting their trademark but it strikes me as funny. > I would think they would want the advertising. Oh well...
Trademarks are a funny thing. They *have* to take affirmative action to protect them, or they slip, into the public domain. Like Aspirin. Or Cellophane. So it's a fight that, as a corporation, you want to fight as hard as possible... and lose. You do, as a businessman, in general actually want the mindshare that comes from being a semi-generic term for an action. But you want to have it because you're the primary one in the market (like Google). TiVo, on the other hand, are likely nervous. And we likely *are* on their radar. Cheers, -- jra -- Jay R. Ashworth [EMAIL PROTECTED] Designer Baylink RFC 2100 Ashworth & Associates The Things I Think '87 e24 St Petersburg FL USA http://baylink.pitas.com +1 727 647 1274 If you can read this... thank a system adminstrator. Or two. --me
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