I had been thinking about commercial fingerprinting for awhile, I can see a use for it to (perhaps) revoultionise TV advertising just as PVR's are revolutionising TV viewing.
I believe it's possible for this to be turned into a mechanism that improves the effectivness of adverts, and allows for some form of targeted advertising. Let me give an example (assuming some form of perfect commercial detection/fingerprinting system) You watch numerous programs, without seeing the commercials, but Myth is quitely detecting commercials and indexing them, and maybe extracting them on the side. Then one day your car insurance is up for renewal, your myth box could now give you a list of all car insurance commercials. Additionally some form of rating system either from previous viewing habits, or external recomendations, could give the most appropriate companies first, e.g. best, cheapest, woman driver insurrance, over 50s, etc. If there was some form of recommendation system for commercials then it would be easy to find the funny, unusual or interesting commercials as well as the ones so bad you just have to watch them. In theory if this process worked, it would make the commercials more valuable (at least the good ones, and therefore improve the general quality of commercials?) and in that case broadcasters or advertisers should be more interested in letting us know when a commercial break happens, and the individual commercials themselves. I.E. Closed caption/VBI identification information as mentioned by Brad). _______________________________________________ mythtv-users mailing list [email protected] http://mythtv.org/cgi-bin/mailman/listinfo/mythtv-users
