Dewey Smolka wrote:
They don't care what you watch as long as they can turn your screen
into a billboard for 10-20 minutes per hour. With digital cable, they
can tell at the source what you're watching -- no need to fuss around
with Nielson diaries or PeopleMeters.
What's kind of spooky is that your cable company will have your
personal data plus very detailed info on your viewing habits. It's
more like that silly Tom Cruise sci-fi film than 1984. We're not
talking about eye implants yet (although that may be in the MPAAs new
bill), but there are all kinds of special, targeted advertising
schemes that are being drawn up (I would reckon by junior advertising
executives over this very weekend).
<snip>
I was working on VOD systems throughout the 90's for both the incumbent
telco carrier as well as a major systems vendor to the cable industry.
1:1 targeted advertising was *always* at the top of upper management's
"we want this *now*" list.
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