Congratulations by the way! I am so excited for you! Hands down the best promotion I ever ran (and has been successful for every tech in my salons yet!) has been the "Free Full Set" special. I ran it in Val Pak... which was pricey but got TONS of calls and created a lot of buzz... but it has been done since just via flyers and word of mouth. Every promotional piece I put out said "Free Full Set- includes removal of your existing nails! Call for details!". This gave me a chance to sell to them on the phone. Here were the details... when you book and pay for your first 2 fills, the full set is free! For me it was a $125 value for $65!!! Gets them in your chair, buzzing about their great nails for a great deal to all their friends. Type up a small slip of paper, about 6 to a page, that state " I, ___, am paying for a fill and a backfill in full, therefore receiving my full set of nails for free. If I do not return for these appointments, the payment today will be applied to my full set cost, thereby giving me no refund of moneys paid." Have them sign and date it, and keep them on file until after they have come in for both their appointments. Budget your money you get in carefully, or else it will bite you in the ass if you get a big influx all at once, but then just a trickle while you are doing the fills! Also, make them come in at 2 weeks for those appointments... that way you are not reinventing the wheel and doing this FOREVER... Our full sets are not what pay our bills, our fills are. Never discount your fills. In fact, I don't do fills on new clients because then I can't guarantee them. Instead, I offer free soak offs with a new set...keeps everyone happy and I don't have to work on crappy nails. The free full set promotion will fill your book... but most of those clients will leave after a few months... they were price shoppers. But you will hang on to enough to make it worth it, and the bazillion people running around with your fabulous nails on will build your clientele at regular price. I suggest to ease out of this with a price break on a full set after the free promotion, and do less and less discount until you are as full as you want to be and can charge full price. I would not run the free full set special for more than 3 months as it loses its sense of urgency after that.... One final hint on pricing we talked about on the boards awhile back... Set your prices at what you want to make when you are booked solid. Then run specials until you get there... keeps you from having to raise prices for a bit.... Good Luck to you!!!!!
Michelle Cordes, LNT The Nail Spa @ Steel Magnolias Salon "The spa for your hands and feet since 1997" Bremerton, Washington www.myspace.com/thenailspa --- On Fri, 5/8/09, michelle clem <[email protected]> wrote: From: michelle clem <[email protected]> Subject: NailTech:: Ideas To: [email protected] Date: Friday, May 8, 2009, 6:09 AM Ok so today I am going to move my nail tables into the salon and the few things I went and got for the place. Gotta look professional and it's my own space so it's gotta look nice. I have most of the stuff I need to get it going. My only concern is getting people in the door. I took in flyers and he put them all up for me. He has my business cards and pricing ,too. I went to Sally's to buy my pedi cart and the clerk who helped me was all over the whole gettin her feet done. Passed out cards while I was in target because this girl liked my pink hair and colored acrylic nails. So, I feel like things are going in the right direction just still a little uneasy because I have no clientel. What else can I do for advertisement to get people in the door? Thanks for your ideas!! Michelle --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "NailTech" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/NailTech?hl=en -~----------~----~----~----~------~----~------~--~---
