Maggie, While 'express' sounds like the appropriate name I have to ask you, how long does it take. When a client hears "express" pedicure I think the thought is that it will be quick. Technically you want to have an express pedicure on your service menu for clients that do want just a quicky. But you still need to name your service an appropriate name that still means a full, quality service but no water.
Get creative... Call it "H20less Pedicure". And explain the benefits of a waterless pedicure. I personally find filing callouses off the feet while dry much better. When the skin is soft it moves back and forth with the file. When it is dry it really files off without the aid of chemicals. You could use that as your benefit pitch. It's ok to want to do it dry, but PLEASE wear gloves and (when filing) a mask to protect yourself. Kind Regards, Elaine T. Watson Star Nail International Vice President of Marketing and Sales Global Education Director 800.782.7624 extension 321 fax 661.257.5847 [email protected] Blog: itsnotarealjob.blogspot.com On Wed, Mar 31, 2010 at 5:22 PM, Maggie in Visalia <[email protected]>wrote: > Personally, I enjoy doing pedis. However, I also have traditionally thought > a proper pedi should be relaxing. At the very least, you should get to > settle into a comfy chair. > > I switched to doing "dry" pedis when I opened my last salon in '98 > primarily because I just hated carrying tubs of water back and forth across > the salon! What a set up for disaster! I'd been doing "dry" manis forever so > it just seemed stupid to still be soaking feet. > > Anyway-- then along came Mom, who took over my pedi business and once she > became a certified massage therapist on top of her manicurist license-- > there was no way anyone wanted me to do their pedis anyway! Mom did them on > the massage table and no one could stay awake. > > But now Mom is on the permanently disabled list (her diabetes caught up > with her and she can't stand for long without tumbling over and while she's > having trouble with her eye sight) and I'm back in my own salon. > > I do lots of rockstar and Minx toes-- but I'm not sure how to answer the > question, "Do you do pedicures?" > > I have plans to expand the salon into the neighboring suite when it becomes > available (hopefull the end of this year) and then I want to build a nice > bench seat style pedi platform. But in the meantime, my toe set up involves > a bar height chair and a step stool. It's not uncomfortable, but it doesn't > offer that "ahhhhhhhh" experience. > > So while I'm more than willing and capable of beautifying a set of > tootsies, I'm not sure the majority of the people in my 'hood would call > what I do a "pedicure." > > So: What do y'all suggest in the way of marketing what I do? Maybe I could > bill it as an "express pedi?" > > I'd love some ideas on this. > > Maggie Franklin: Attitudes Salon; Visalia, CA > "Visionary rebel dreamer; obviously way ahead of my time." > Art of Nailz <http://artofnailz.info/> > Maggie Rants [and rav...@nails Magazine <http://blogs.nailsmag.com/maggie/> > Facebook <http://www.facebook.com/onykophile> > > > -- > You received this message because you are subscribed to the Google Groups > "NailTech" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]<nailtech%[email protected]> > . > For more options, visit this group at > http://groups.google.com/group/nailtech?hl=en. > -- You received this message because you are subscribed to the Google Groups "NailTech" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/nailtech?hl=en.
