So Daphne-- what do you think of this? ;-)
Bita
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-----Original Message-----
From: [email protected]
Date: Thu, 13 May 2010 20:36:54 
To: <[email protected]>
Subject: NailTech:: Fw: Minx Announces New Product Line with Sephora and
        O.P.I.!

This is so unreal 
------Original Message------
From: The Minxes
To: [email protected]
Sent: May 13, 2010 2:09 PM
Subject: Minx Announces New Product Line with Sephora and O.P.I.!

 
<http://app.streamsend.com/public_images/280161/images/MINX_WITH_TAGLINE_BLACK.jpg>
 
May 13th, 2010 
Dearest Fellow Minx, 
We wanted to take this opportunity to thank you so very much for your support 
of Minx™, and to give you advance notice of a new consumer product that we are 
supporting. 
Beginning in June 2010, Sephora will be introducing OPI Chic Prints for Nail 
Design Appliqués in all U.S. and Canadian stores.  These Appliqués were 
developed in collaboration with Minx, and will be available to consumers. 
However, we want to assure you that our focus and priority remains with you, 
our professional customers, and we’d like to explain some key differences 
between Minx and the new OPI Chic Print line.  
The OPI Chic Prints will be marketed as nail fashion that lasts one to two 
days, and they are applied using only hand-generated friction.  Initially, 
eight designs will be introduced, with additional designs for holidays.  None 
of the designs will be the same as the professional designs that we offer at 
the MinxNails.com online store. 
We want to ensure that you are aware of this product in case your customers 
mention it to you.  The OPI Chic Prints are not in any way an alternative to 
the original Minx nails, which must be applied by a nail professional, and 
which last 4 to 8 days on the fingers, and up to 4 weeks on the toes.  
You may wonder why Minx has agreed to this collaboration when we are clearly 
focused on the professional market, and continue to grow that market 
internationally.  Well, as you know, Minx launched a little over two years ago, 
and as any small business owner understands, you can only expand as quickly as 
your revenue stream allows.  We are hoping that this collaboration will allow 
us to better serve you, to improve our order and delivery capacity, to create 
more designs more quickly, to expand into additional international markets, and 
to conduct more training sessions across the country to ensure that Minx 
continues its popularity and momentum.  And, to be honest, we were pleased to 
have Sephora and OPI approach us as a collaborative partner, instead of seeing 
a copycat product hit the market without our consent or quality control. 
Please don’t hesitate to contact us if you have any questions, as we have 
customer service representatives available for you at 1-866-757-MINX (6469), or 
accessible by email at [email protected]. 
Again, thank you so much for hanging in with us as we grow, and we hope you 
have been enjoying your Minx experience.  May your summer bring you lots and 
lots of fingers and toes to Minx!  
Best regards,                  
Janice Jordan and Dawn Lynch-Goodwin, Minx co-founders 
Minx Inc.
310 Industrial Way, Suite 5
Fallbrook, CA 92028
866.757.6469 
 
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