LOVE it Maggie! We should organize a universal convergence on all of our local news stations the same day to make it an even bigger impact! I sadly never got a "form e-mail" from Dr. Oz even though I did write in... Sent from my Verizon Wireless BlackBerry
-----Original Message----- From: Maggie in Visalia <[email protected]> Sender: [email protected] Date: Mon, 28 Jun 2010 13:49:11 To: 1Nail Tech list<[email protected]> Reply-To: [email protected] Subject: NailTech:: FARK.com and my smart new neighbor Well, yay. Like my Facebook update says, fortunately, the majority of FARK's readership is male and probably isn't taking the story too seriously. But if you've never heard of FARK.com, you may be surprised to learn that the site has a MASSIVE readership and when a link gets posted there, it makes some impressive rounds. And the ABC News story on gel manicures just made FARK. So I'll actually be expecting THIS story to get some attention. Now then-- I have a new neighbor here on the fourth floor. Which adds a new deminsion to our previously female domination of the fourth floor, what with my little nail studio, the massage therapist a few doors down, and my own former-client-turned-hairstylist having just opened her own hair studio across the hall. (The rest of the floor is pretty much un-occupied for the time being and we like it that way just fine!) Any way: Enter, Steve. Steve runs a trucking brokerage and spends his days wandering the halls with his blue tooth headset on, usually enjoying a cold beverage of the you-need-to-be-over-21 variety in the late afternoons. He likes to wander into the salons and poke at our retail merchandise and chit chat when he has a moment. He used to tell me I stink but now I retail soaps that smell up the whole floor so he likes those better than the acrylic. Don't misinterpret my story about Steve-- we all adore him and he and his staff make a great addition to the floor. And Steve is a pretty smart cookie too. So he wanders in to smell my soap and give me a hard time just as I'd finished watching the news story and he asks me how I am today. I told him I was "mostly good." He wanted to know which part isn't good. So I gave him a brief synopsis of the news story and how I expect it to be received by the public and how it will effect the industry-- so we get to talking a little bit more and I point out to him that, sadly, in most of the case where the media decides to do a story about the horrors that await at the local nail salon, they aren't interested in offering a balanced perspective or focusing on positive aspects, they are going for sensationalism and looking for whatever will have the biggest impact. So I told him about the Dr. Oz issue. How many people in the industry wrote in response to that segment and all we got back was a "hey thanks for watching!" form letter that pretty much showed that the show didn't bother to READ any of our letters and doesn't care about what we have to say. Which is when Steve said, "well then, take that response from the show, put it together with a copy of what you originally wrote and put it together in a packet to the LOCAL media options with a nice little, "Dear Insert-name-of-local-media-personality-here: I am a professional nail technician working here in Insert-name-of-area. Recently on the (Dr. Oz/ABC News/ whatever) show a segment was featured on gel manicures/acetone/whatever that gave inaccurate information/ gave misleading information/ failed to offer viewers valuable information about how to make an informed choice in order to avoid suffering the consequences shown in the story.... etc etc... When the show in question originally aired, the professional nail industry responded with hundreds of emails and letters, but this is all we got in response. I would appreciate the opportunity to set the record straight/ offer more information/ asuage concerns among consumers in the immediate community by providing valuable information that the original show failed to address.... would you consider doing a piece on....." I think I more than adequately drew out the type of letter to write to your local media there. But Steve has a great idea there to use our LOCAL media outlets as a means of rebuttal to these shows while also drumming up some publicity-- for ourselves AND for our entire industry! If everyone who got that form letter from Dr Oz calls up their local news stations, news papers, etc, we should be able to get enough press to cover most of the nation. So that's my little adventure for the day and a pretty crafty idea from Steve the Neighbor. Maggie Franklin: Attitudes Salon; Visalia, CA "Visionary rebel dreamer; obviously way ahead of my time." Art of Nailz Maggie Rants [and rav...@nails Magazine Facebook -- You received this message because you are subscribed to the Google Groups "NailTech" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/nailtech?hl=en. -- You received this message because you are subscribed to the Google Groups "NailTech" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/nailtech?hl=en.
