Good for you for calling them on the marketing RPMs!

Have a groovy day!
Karen

> On Oct 18, 2014, at 8:48 PM, pamsnails via NailTech 
> <[email protected]> wrote:
> 
> I thought it was very well written, and very to the point.  They are just all 
> jazzed up about their "new" line of polish aren't they?  lol.  I think they 
> are making way too much of nothing special. I have not seen this brand 
> advertised or in stores.  Never heard of it, and certainly their "buzz words" 
> would NOT inspire me to buy it!  Bleh!
> Thanks for the info!  You did great!
> Pam
> Nail Designs
> Ohio 
> 
> 
> -----Original Message-----
> From: AJ Bush <[email protected]>
> To: nailtech <[email protected]>
> Sent: Sat, Oct 18, 2014 7:05 pm
> Subject: Re: NailTech:: Hoopla polish
> 
> I think you're right on!!! Glad I was "copied " 
> Regards, Claire B 
> 
>> On Saturday, October 18, 2014, Wet Paint Nail Spa <[email protected]> 
>> wrote:
>> Hey there. Sorry I copied you all on that email exchange. I should have just 
>> sent it to them and then asked all your opinions about it. 
>> 
>> If you did read the email, what did you think of the points I made? Was I 
>> out of line?
>> 
>> Thanks
>> 
>> Michelle Phoenix, Owner/Elite Nail Technician  
>> Wet Paint Nail Spa
>> Nails & Skin
>> www.wetpaintnailspa.com
>> 
>> On Oct 17, 2014, at 3:34 PM, "Wet Paint Nail Spa" <[email protected]> 
>> wrote:
>> 
>>> A couple of things. 
>>> Dibutyl Phthalate is one ingredient.
>>> All polishes are sanitary because they are an anaerobic environment. 
>>> Neither bacteria nor fungus can grow in them.
>>> As for not having a larger professional size, that's not really green 
>>> because I'd be constantly purchasing new polishes, thereby creating a need 
>>> for more glass and plastic, more packaging and more greenhouse gasses to 
>>> have them delivered more often.
>>> All polishes are gluten free.  
>>> Even if a polish had gluten in it, it wouldn't cause an allergic reaction 
>>> because gluten can only be absorbed in the gut.
>>> Almost all polishes are vegan.  The only polishes with animal product are 
>>> the ones containing natural red 40, also called crimson lake or cochineal, 
>>> the pigment gotten from carmine producing beetles.
>>>  
>>> I feel like your company uses buzz words and without any due diligence to 
>>> back up your marketing claims.  As I said before, I'll be interested to see 
>>> what you do with future iterations of your product, but I'm not interested 
>>> in it at this time.
>>>  
>>> I'll be forwarding this email to my colleagues.  I'm sure you'll be 
>>> soliciting their opinions too.  I'll be interested in hearing their 
>>> thoughts on your product.
>>>  
>>> Take care.
>>>  
>>> Best,
>>> 
>>> 
>>> Michelle Phoenix, Owner
>>> 
>>> <untitled>  <untitled>
>>>      
>>>  
>>> (617) 868-0620
>>> 143 Huron Avenue
>>> Cambridge, MA 02138
>>> www.wetpaintnailspa.com
>>> 
>>> facebook.com/wetpaintnailspa
>>> instagram.com/wetpaintnailspa
>>> twitter.com/wetpaintnailspa
>>>  
>>>  
>>> --------- Original Message ---------
>>> Subject: Re: Nail Polish Question part 3
>>> From: "Michael DiBella" <[email protected]>
>>> Date: 10/17/14 1:12 pm
>>> To: "Wet Paint Nail Spa" <[email protected]>
>>> 
>>> Hi Michelle,
>>> I’m so sorry you’re having a bad experience with Hoopla!  If you’re open to 
>>> it, I’d like to send you a new set of samples along with our base and top 
>>> coat.  We’ve never had the issues you’re having (lumpy and streaky) and i’m 
>>> wondering if something happened during the mailing process?  
>>>  
>>> -5 Free = toluene, formaldehyde, dibutyl, phthalate and camphor.
>>> -Cruelty Free
>>> -Made in USA
>>> -Vegan and Gluten Free
>>>  
>>> Regarding the rational for the size of the bottle: Hoopla designed their 
>>> collection with hygiene at the forefront of their mission.  After a 
>>> mani/pedi the customer is sent home with their bottle for touch ups.  Each 
>>> time a customer comes in they get a fresh new sanitary bottle.  Hoopla 
>>> implemented a recycling program which we can discuss extending to you…after 
>>> the 3rd mani/pedi Hoopla gives a free bottle (customer gives Hoopla the 3 
>>> empty bottles which are recycled).
>>>  
>>> Some other benefits from customer/salon owner feedback:
>>> *Pocket sized mini-polish is easier to tote around for touch-ups.
>>> *You don't have gobs of regular sized polishes getting goopy and crusty and 
>>> taking up valuable vanity space (we believe most women rarely ever use a 
>>> full bottle of regularly sized polish bc it goes bad and/or they tire of 
>>> the color). 
>>> *Minis are less wasteful in the polish, packaging, etc.
>>>  
>>> Please let me know if you are open to giving us another shot.  All of the 
>>> customer and retailer/salon feedback along with Media/Press has been 
>>> positive. I believe this is an isolated issue and unfortunately you had to 
>>> experience it.    
>>> Very best regards,
>>> Michael
>>> 
>>> On Oct 17, 2014, at 12:59 PM, Wet Paint Nail Spa <[email protected]> 
>>> wrote:
>>> 
>>> I just put top coat on the samples and it made them streaky and dull. Is 
>>> there a specific one that's supposed to be used?
>>> 
>>> Michelle Phoenix, Owner/Elite Nail Technician
>>> Wet Paint Nail Spa
>>> Nails & Skin
>>> www.wetpaintnailspa.com
>>> 
>>> On Oct 15, 2014, at 11:05 AM, Michael DiBella 
>>> <[email protected]> wrote:
>>> 
>>> Hi, 
>>> 
>>> I’m writing to introduce you to HOOPLA 5 Free Nail Polish, most recently 
>>> featured in InStyle Magazine along with People StyleWatch, Lucky and 
>>> Glamour.  I think HOOPLA Nail Polishes would be the perfect fit 
>>> 
>>> HOOPLA mini nail polishes are 5 Free - meaning they don’t contain the 5 
>>> most dangerous toxic chemicals that are typically found in all nail 
>>> polishes.  HOOPLA is also Vegan and Gluten Free.  Wouldn’t it be great to 
>>> offer your customers some good clean fun - over 45 shades to be exact!
>>> 
>>> HOOPLA nail polish is proudly made in the USA and are Cruelty FREE.  With 
>>> fun names like “Rubber Band” and “Page Six”, and high-quality innovative 
>>> extras, like a matte top coat, it’s impossible to choose just one HOOPLA.  
>>> Since we all know good things come in three’s, HOOPLA even offers 3-packs 
>>> in 9 different color stories.
>>> 
>>> Attached please find the line sheets with a few press placements.  I would 
>>> be happy to send over samples and wholesale information. Many thanks for 
>>> your consideration and I look forward to hearing from you soon!  To find 
>>> out what all the HOOPLA is about, feel free to visit www.hooplastudio.com
>>> 
>>> Best,
>>> Michael
>>> www.hooplastudio.com
>>>  
>>> <Brochure Final.pdf>
>>>  
>>>  
>>>  
>>> <HOOPLA linesheets NEW LR.pdf>
>>> <InStyle_July 2014 copy.jpg>
>>> <Nails June 2014 copy.jpg>
>>> <NailPro July 2014.jpg>
>>> <NaturalSolutions July-August 2014 copy.jpg>
>>> 
>>>  
>>> <unknown.jpg>
>>>  
>>> 
>>> <unknown.jpg>
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