It appears that Owen DeLong via NANOG <o...@delong.com> said:
>This is my point… That is why I think an announcement of “On X date,
>we will begin charging extra for IPv4 services and define Internet Access
>to be IPv6” by a couple of the larger eyeball ISPs would light a pretty
>big fire under those laggards.

Indeed.  They would send postcards to all their customers saying
"Comcast has said they will cut off your access to Netflix on April 1,
Call their president's office at 1-800-xxx-xxxx and tell them what you think."

Great move.

R's,
John

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