See: https://en.wikipedia.org/wiki/RealNames

On January 20, 2022 at 11:16 nanog@nanog.org (Aaron C. de Bruyn via NANOG) 
wrote:
 > On Wed, Jan 19, 2022 at 10:29 AM james.cut...@consultant.com <
 > james.cut...@consultant.com> wrote:
 > 
 >     As in any other company, the Marketing Department has to find some 
 > activity
 >     to prove their worth.
 > 
 > 
 > I don't think you realize just how much effort you have to put into finding a
 > vaguely pronounceable .com domain in today's world.
 > Marketing probably spent months asking the tech staff to do whois lookups for
 > them until they found something vaguely marketable.
 > 
 > I'm sure we'll eventually get back to AOL keyword searches and let anyone
 > register any random TLD they want.  Just email aaron@isawesome.
 > What?  No .com?
 > Nope.
 > What's your website?
 > Just type the keyword..er...domain 'isawesome' into your browser.
 > 
 > -A

-- 
        -Barry Shein

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