On the subject of marketing for years the wireless operators sold unlimited 
data plans.  Now they are coming back and saying well unlimited is really 5 GB. 
 

-----Original Message-----
From: William Herrin [mailto:b...@herrin.us] 
Sent: Monday, November 29, 2010 11:17 PM
To: Ben Butler
Cc: NANOG list
Subject: Re: Level 3 Communications Issues Statement ConcerningComcast'sActions

On Mon, Nov 29, 2010 at 10:51 PM, Ben Butler <ben.but...@c2internet.net> wrote:
> Then consumer broadband came along, the subs went down, the headline 
> speeds went up, service delivery becomes impossible in the face of the 
> marketing BS
> ---- and here we are.

Hi Ben,

So you're saying: treat it like electrical service. I have a 200 amp electrical 
service at my house. But I don't pay for a 200 amp service, I pay for 
kilowatt-hours of usage.

There are several problems transplanting that billing model to Internet 
service. The first you've already noticed - marketing activity has rendered it 
unsalable. But that's not the only problem.

Another problem is that the price of electricity has been very stable for a 
very long time, as has the general character of devices which consume it. 
Consumers have a gut understanding of the cost of leaving the light on. But 
what is a byte? How much to load that web page?
Watch that movie? And doesn't Moore's Law mean that 18 months from now it 
should cost half as much? If I can't tell whether or not I'm being ripped off, 
I'm probably being ripped off.

A third problem is the whole regulated monopoly thing. The electric company had 
to be slapped down hard by the government to make its billing process fair. 
Anything we can do to avoid that fate is money in the bank, even if it means 
allowing the occasional customer to get more than he paid for.

So if we can't bill you by usage, and at a consumer level we can't, then we 
have to find another way. Statistics and prayer isn't working out as well as 
we'd hoped so we're looking at double-billing schemes.
Bad plan!

Regards,
Bill Herrin




--
William D. Herrin ................ her...@dirtside.comĀ  b...@herrin.us
3005 Crane Dr. ...................... Web: <http://bill.herrin.us/> Falls 
Church, VA 22042-3004


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