----- Original Message ----- > From: "Nathan Eisenberg" <[email protected]>
> I got a chuckle out of this: > "Provo County’s iProvo was hoping for 10,000 subscribers by July 2006 > with the assumption that 75% of those customers would subscribe to > lucrative triple play services, but the reality was 10,000 customers > in late 2007 with only 17% of those customers subscribing to triple > play" > > A 75% upsell rate to triple play packages seems ludicrous. I can't > think of any industry that sees an upsell rate of 75% - can you (hell, > I sold running shoes in high school, and the -target- upsell rate on > shoestrings/socks/whatever-else was 15%). Indeed. And it seems worth noting that, unless I'm missing something, iProvo specifically violated the condition we all seem to agree is most important in such a build: they were not only the fiber op, but the content transport provider (ie, cable company/IAP). Cheers, -- jra
