On Sat, Sep 24, 2011 at 8:33 PM, Cameron Byrne <[email protected]> wrote: > Just an fyi for anyone who has a marketing person dreaming up a big nxdomain > redirect business cases, the stats are actually very very poor... it does > not make much money at all. > It is very important to ask the redirect partners about yields... meaning, > you may find that less than 5% of nxdomain redirects can be actually served
Not to take any position on there being a "business case" for NXDOMAIN redirect, or not but.... the percentage of NXdomain redirects that actually serve ads isn't too important. It's absolute numbers that matter, even if it's just 1% of NXDOMAINS by percent. The rest of the 99% are referred to as "noise" and aren't relevant for justifying or failing to justify. The important number is at what frequency the _average_ user will encounter the redirect while they are surfing. If a sufficient proportion of their users see the ads at a sufficient rate, then they will probably justify whatever cost they have for the ad serving. When they are doing this crappy stuff like redirecting google.com DNS to intercept search requests; I have little doubt that they are able to inject sufficient volume of ads to make some sort of "business case" behind the hijacking evilness. Regards, -- -JH
