Fur further reference, wiki gives the following reasons for hxxp or other 
similar methods of URL obfuscation:

Some of the uses of this method include:
* to avoid passing the HTTP referrer header which would reveal the referring 
web site to the target.
* avoiding automated web crawlers from following the links. While effective, 
legitimate web crawlers can be avoided through the use of a robots exclusion 
standard on the target web site. To avoid advancing the search engine rank of 
the target web site, nofollow attributes can be used instead.
* to bypass overzealous link spam protection in, for example, blog comments.
* for making sure that a user doesn't accidentally click on a potentially 
harmful link, in applications that automatically recognize links in plain text. 
Examples of this include "not safe for work" links.
* to avoid an application from downloading unwanted files, like advertisements 
or a malware. The method is directly change all 'http' to 'hxxp' in specific 
uncompressed .exe or .swf files with a hex editor.
---
Sean Harlow
[email protected]

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