You're thinking like an engineer. Think like a marketer.
They expect less than 1% response on paper mail advertising.
Now, compare and contrast your idea of a reasonable confidence level
and theirs.
--
-Barry Shein
The World | [email protected] | http://www.TheWorld.com
Purveyors to the Trade | Voice: 800-THE-WRLD | Dial-Up: US, PR, Canada
Software Tool & Die | Public Access Internet | SINCE 1989 *oo*
