NETWORK WORLD NEWSLETTER: MICHAEL OSTERMAN ON MESSAGING 10/26/04 Today's focus: Why managed e-mail services are likely to do well
Dear [EMAIL PROTECTED], In this issue: * Managed e-mail services have several pluses in their column * Links related to Messaging * Featured reader resource _______________________________________________________________ This Newsletter is sponsored by Antepo TAKE CONTROL OF INSTANT MESSAGING Antepo OPN System provides the foundation for enterprise-grade IM in your organization, with XMPP & SIMPLE interoperability, unmatched security, carrier-class reliability, and built-in SEC compliance. Build Presence into Outlook & business applications and integrate with familiar tools like SQL Server, Oracle and Active Directory. http://www.fattail.com/redir/redirect.asp?CID=81255 _______________________________________________________________ Security Event : DEFENDING IN DEPTH Security: The vulnerability that paralyzes enterprise. Exposes assets. Drains capital. Compromises users. And terrifies management. It's your network's Achilles heel - but it doesn't have to be your downfall. Register today to find out how to protect yourself. http://www.fattail.com/redir/redirect.asp?CID=85659 _______________________________________________________________ Today's focus: Why managed e-mail services are likely to do well By Michael Osterman There are three basic ways to manage e-mail security defenses, such as anti-virus, anti-spam, secure messaging and other services: deploy software on your own hardware and operating system; install appliances that combine hardware, software and operating system in a single, rack-mounted box; or use a third-party managed service in which all of your messages are first routed through an off-site data center for processing and cleaning before delivery. Today we'll focus on this last option. Companies that offer managed services are doing very well. Providers like Postini, FrontBridge Technologies, MessageLabs and a host of others are gaining new customers and mailboxes, and this segment of the market is growing rapidly. There are two key reasons for the success of the managed services market. First, the services are extremely easy to deploy. All that is necessary to initiate service is to modify the MX records of a domain, which can be completed within a few hours. There is no hardware or software to install, no significant IT staff investments have to be made, and the providers can eliminate the vast majority of viruses, spam, worms and other unwanted stuff quite effectively. Second, if you examine the total cost of ownership for managed services vs. in-house solutions, a managed service can be less expensive to operate, although that is not always the case. Another advantage of the managed-service approach is that these services can act as a sort of rudimentary disaster recovery system in the event of a failure of your messaging system - if your messaging servers go down, e-mail simply spools on the service provider's servers until your messaging servers are back online. Those who send e-mail to your domain won't encounter bounce-backs when your servers are down. Obviously, the entire messaging security market is going to continue to grow - but I believe we may see the strongest growth in managed service providers over the next 12 to 18 months. A significant part of the market is warming to the idea of managed services. Although there continue to be (often unfounded) concerns over the long-term financial viability of some providers and there tends to be resistance to letting a third party have access to corporate message stores, very often this resistance can be overcome. Further, in a growing economy, IT staff are more difficult to find and retain, so many companies may simply decide that the best use of their IT staff members is in areas that provide additional value to the enterprise. I'd like to get your thoughts on the future of managed service providers, particularly your attitudes toward using them. Please drop me a line at <mailto:[EMAIL PROTECTED]> RELATED EDITORIAL LINKS IM helps connect healthcare company Network World, 10/25/04 http://www.nwfusion.com/news/2004/1025imuser.html _______________________________________________________________ To contact: Michael Osterman Michael D. Osterman is the principal of Osterman Research <http://www.ostermanresearch.com/>, a market research firm that helps organizations understand the markets for messaging, directory and related products and services. He can be reached by clicking here <mailto:[EMAIL PROTECTED]> _______________________________________________________________ This newsletter is sponsored by Veritas IDC White Paper, Distributed Applications Performance Management Performance management of distributed applications continues to grow in complexity, keeping pace with this constantly changing environment is a challenge for IT and performance management software vendors alike. Learn how the Veritas i3 Approach can be the foundation for your organization's Application Performance Management strategy. Download this IDC White Paper now http://www.fattail.com/redir/redirect.asp?CID=85623 _______________________________________________________________ ARCHIVE LINKS Archive of the Messaging newsletter: http://www.nwfusion.com/newsletters/gwm/index.html _______________________________________________________________ IP - Can you hear me now? IP Telephony can deliver powerful benefits by cutting costs, supporting new applications, and improving customer service. Tune in to learn more. http://www.fattail.com/redir/redirect.asp?CID=85660 _______________________________________________________________ FEATURED READER RESOURCE NW FUSION'S LIVING BUYER'S GUIDES Updated constantly, NW Fusion's Buyer's Guides give you the latest information on product capabilities, features, requirements, pricing and more. Check out NW Fusion's Buyer's Guides on security, instant messaging, enterprise routers, anti-spam, NAS Appliances and more at: <http://www.nwfusion.com/reviews/bg.html> _______________________________________________________________ May We Send You a Free Print Subscription? You've got the technology snapshot of your choice delivered at your fingertips each day. Now, extend your knowledge by receiving 51 FREE issues to our print publication. Apply today at http://www.subscribenw.com/nl2 International subscribers click here: http://nww1.com/go/circ_promo.html _______________________________________________________________ SUBSCRIPTION SERVICES To subscribe or unsubscribe to any Network World e-mail newsletters, go to: <http://www.nwwsubscribe.com/Changes.aspx> To unsubscribe from promotional e-mail go to: <http://www.nwwsubscribe.com/Preferences.aspx> To change your e-mail address, go to: <http://www.nwwsubscribe.com/ChangeMail.aspx> Subscription questions? 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