NETWORK WORLD NEWSLETTER: GIBBS & BRADNER
12/21/04

Dear [EMAIL PROTECTED],

In this issue:

* Net Insider columnist Scott Bradner finds e-commerce still 
��customer-service-challenged
* Links related to Gibbs & Bradner
* Featured reader resource
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Today's focus:  E-commerce: A year later and still grumpy

By Scott Bradner

A year ago I wrote about non-consumer-friendly Web sites and the 
state of e-commerce in the U.S. ( 
<http://www.nwfusion.com/columnists/2003/1215bradner.html> ). 
This seems like a reasonable time for an update.

The press estimates I used in last year's column turned out to 
be a bit optimistic. According to the U.S. Department of 
Commerce statistics ( 
<http://www.census.gov/mrts/www/current.html> ), the growth in 
fourth-quarter sales from 2002 to 2003 was about 25%, which is 
on the low end of the 26% to 42% estimates. The value of those 
sales was about $15 billion, a bit lower than the $17 billion 
estimate. One number I used doesn't seem to make much sense, and 
I have no idea where I found it. I said last year that there 
were estimates in the press that online sales could amount to as 
much as 7.7% of total sales. Maybe the number referred to online 
holiday sales, but it is clearly not correct if it meant annual 
sales. The Commerce Department statistics show that the total 
amount of e-commerce is about 1.9%, up from 1.7% of total 
commerce, but nowhere near 7.7%. E-commerce is showing a good 
year-to-year growth at more than 20%, but it still has a long 
way to go before it becomes a significant part of the U.S. 
economy. Maybe that is why the Streamlined Sales and Use Tax Act 
that I referred to last year seems to have gone nowhere 
(DocFinder: 5226).

After my complaint in last year's column about shopping sites 
that will not let you just buy something but rather insist that 
you set up some sort of account before they will let you spend 
your money, I got e-mail from a number of people who defended 
the practice. The writers, from such sites I assume, said that 
the rules are there to provide better customer service. I don't 
accept that. I see nothing customer-service-oriented in forcing 
people who might only buy one thing from your site in 10 years 
to set up an account that they will forget the password for (or 
use the same password that they use for their office computers - 
a real bad but too common practice). How is it 
customer-service-oriented to make me go through a time-consuming 
process to recover the password I used two or more years ago 
just so I can order something new? I'm all for a site offering 
such accounts, but to insist on it will reduce the number of 
customers that site gets.

That reminds me of a particularly annoying, and stupid, process 
that too many physical stores have now adopted. The cashier 
wants to know your name when you try to pay for something, even 
if you pay in cash.

Even Radio Shack finally realized that this was a privacy 
invasion and stopped doing it. For these stores to continue to 
ask (even, like today at my local computer/electronic store, 
when there is a long line of people waiting to pay) is annoying 
but too many of them are also plain stupid. When I tell the 
cashier that I will not provide my name, he has to pick a random 
person from the database because there is no way to just say 
that the customer refused to provide the information.

Thus the store never finds out how many people do not want to 
provide the information. They also corrupt the information in 
their databases by assigning my purchases to someone else. That 
is stupid.

Well, happy holiday season anyway. I hope you had more fun 
shopping - if that is something you do - than I did.

Disclaimer: I did not ask the B-School what its opinion is about 
forced accounts or other business stupidities, so the above is 
my own holiday rant.

RELATED EDITORIAL LINKS

Online commerce and Mrs. Gibbs
Mark Gibbs helps his wife deal with�some infuriating practices
by online retailers. Network World, 12/13/04.
http://www.nwfusion.com/columnists/2004/121304backspin.html
_______________________________________________________________
To contact: Scott Bradner

Bradner is a consultant with Harvard University's University 
Information Systems. He can be reached at <mailto:[EMAIL PROTECTED]> 

_______________________________________________________________
This newsletter is sponsored by NSI Software 
Messaging Protection Comes of Age 

Companies can't afford to be without email for more than a few 
hours. However, backup is critical for both business and 
regulation reasons. This Special Report reviews your options: 
tape back up, synchronous protection, asynchronous protection 
and snapshots. Learn how one business approached the challenge 
and what may work best for you by reading the Network World 
Special Report: 
http://www.fattail.com/redir/redirect.asp?CID=91670
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ARCHIVE LINKS

Gibbs archive:
http://www.nwfusion.com/columnists/gibbs.html

Bradner archive:
http://www.nwfusion.com/columnists/bradner.html
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