IN either case they may use the bought companies brand, phase it out or even sell the rights to the brand. if they discontinue the brand it will appear as a footnote under "goodwill" in the annual report. (all the interesting stuff is in the footnotes in accountant speak so they can show they told everyone without making anyone the wiser.)
What I just find interesting is that Burroughs purchased Haydu with their products. It would be interesting too see what kinds of products Haydu Brothers had to offer at that time.
I am hoping to get in contact with a Haydu/Burroughs employee of the time 1953-onwards to clarify these matters once and for all :-)
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