I've worked a good bit with all of the devices we're talking about.  The AVR 
micros are well loved, and quite good.   That said, my colleagues and I 
moving away from them, mostly to Cortex-M0s.   Don't be fooled by the 
prevalence of ARM chips in phones.  Thats a whole different situation.  The 
Ms are all very simple and clean little devices, just like the AVRs.   
They're also a great assembly environment.  

The M3s are very powerful, but overkill for most of these jobs.  The M0 is 
targeted at the same jobs as the AVR, but it leverages the ARM ecosystem, 
and it has a wide-open growth path.  The MSP430 is the low-power winner, for 
now.   The M0 is going to knock it off that perch any time now.  There also 
aren't any open-source programming tools for it.  The MSP430 also a well 
loved chip.

So right now, if you want to do ARM (and you don't want to roll your own 
compilers), your bet bet is Expresso or Mbed.   These are nicely packaged 
environments that get you going pretty quickly.  If you want to take that 
road with smaller things, the Arduino is excellent.


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