these are the great moments in contemporary history that show how being
willing to take a stand can cause ripples down the lanes of industry. And
make people pay attention to issues and question things.
i wonder what the long term effect of the publicity has been for them? I
think it was shortly after all of this, that they (and several other
fast-food places) started promoting healthier meals. KFC charge a fortune
for a crappy salad didn't (don't) they?
But perhaps it is more important that these people enthuse, others to
think and question.
marc <[EMAIL PROTECTED]>
Sent by: [EMAIL PROTECTED]
12/03/2007 14:49
Please respond to NetBehaviour for networked distributed creativity
To: NetBehaviour for networked distributed creativity
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Subject: [NetBehaviour] McLibel - Two People Who Wouldnt Say
Sorry (2005).
Just came across this on Google.
I remember watching it on television a couple of years ago - people like
this inspire me.
marc
McLibel - Two People Who Wouldnt Say Sorry (2005):
Two activists take on McDonald's in the longest trial in English history.
McLibel is the inside story of how a single father and a ... all ยป
part-time bar worker took on the McDonald's Corporation. Filmed over
three years, the documentary follows Helen Steel and Dave Morris as they
are transformed from anonymous campaigners against the fast food giant
into unlikely global heroes. Struggling to defend themselves in the
longest trial in English history, the pair face infiltration by spies,
secret meetings with corporate executives, 40,000 pages of background
reading and a visit from Ronald McDonald.
Using interviews with witnesses and reconstructions of key moments in
court, the film examines the main issues of the trial - nutrition,
animals, advertising, employment, the environment - and the implications
for freedom of speech...
http://video.google.com/videoplay?docid=547901963081075342
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