Patrick Lichty (w/Second Front, Janell  Baxter, T. Burtonwood, and many others)
“Summer of Love 2.0”: A Durational Social Media Performance
July  7-12+, 2009 Noon-5PM in gallery,
Daily performances from 2-3 PM by Second Front
Group Hug Panoramic Photos, Jul.12, 3 PM Outside
Special Events all through the week.  Look at the Facebook page for the most 
info.

Museum of Contemporary Art, Chicago
and:
In Second Life:
        http://slurl.com/secondlife/I%20AM%20Columbia/58/52/22
On Facebook:
        http://www.facebook.com/patlichty
        http://www.facebook.com/home.php#/group.php?gid=80802449721
 On Myspace:
        http://www.myspace.com/summeroflove20
On Flickr, Delicious, Digg, youtube, you3b:
        summeroflove20
On Twitter & Yahoo IM:
        patlichty
Email:
plichty aht colum dot edu
GENERAL CONCEPT
For the period of time, I am performing a durational/relational piece about 
Social Media asking, “What is Love?” After seeing an ad campaign by Macy’s with 
pure-looking hippie girls selling the “Summer of Love”, and the YouTube video 
talking about “2.0”, I’ve come to wonder about what love has become since 1967. 
 Has it merely become a marketing tool for collectivized individuality, or can 
we still love one another? The concept of togetherness in the age of networked 
society is complex, but perhaps we can derive meaning from looking at the 
differences between 1967 and 2009.
For seven days, I am going to make my life transparent to the Social Nets, in a 
loving (?) sense of Marina Abramovic’s The House with the Ocean View or Hasan 
Elahi’s sousveillance work.  During this time, I will try to have a channel 
open at all times, inviting people to have a “virtual be-in” with me, and stage 
small happenings in the gallery.



For the Opening, Lichty and Virtual performance Art Group, Second Front will 
perform an interpretation of Lennon & Ono’s “Bed Piece” in Second Life, 
projected live in the gallery.
Each day at the MCA, I will attend from 12-5 every day:
12-1    – pin up prints of activity from the previous day, set out today’s 
questions, set up computers
1-2     - Invite conversation, dialogue, actions, based on the day’s questions.
2-3     - Lead a daily action in Second Life with the performance group, Second 
Front
3-4                - Daily hug session: Perform the “Hug Piece (after 
Buscaglia)” in Second Life and in the gallery.
4-5     - Docent the performance, greet, wrap up for the day.
The days questions will look at:
1967                    2009                    Date
Summer of Love  `       Love 2.0                        July 7-8
Spaceship Earth (outer)         Cyberspace (Inner)              July 8
The Earth Movement              Sustainability                  July 9
Global Village                  Surveillance                    July 10
Vietnam War                     Iraq War                        July 11
More Love & Panoramic group photo outside, 3pm          July 12


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