Corporate Dominance of Every Aspects of Our Lives Is Suffocating us. By Helaine Olen, AlterNet.
Author Doug Rushkoff warns of the dominance of profit and consumerism in our mindsets, and offers a way out of the corporate culture. Are we all corporate shills? That's the thesis of Doug Rushkoff's provocative new book Life Inc.: How the World Became a Corporation and How to Take it Back. Rushkoff, the new media theorist who came up with the term "viral media" in the early 1990s to describe how advertising concepts replicate in the virtual world like fast moving viruses, is now arguing that the corporate values of business, profit, and consumerism have so infected our lives that we are no longer cognizant life can be lived any other way. We are victims of a dysfunctional societal relationship -- one that has come to seem so normal we are almost incapable of processing of how screwed up it really is. more... ww.alternet.org/media/141828/are_we_all_corporate_shills/ _______________________________________________ NetBehaviour mailing list [email protected] http://www.netbehaviour.org/mailman/listinfo/netbehaviour
