How your brain sees virtual you.

Ewen Callaway.

As players who stay up all night fighting imaginary warriors 
demonstrate, slipping into the skin of an avatar, and inhabiting a 
virtual world can be riveting stuff. But to what extent does your brain 
regard your virtual self as you?

Brain scans of avid players of the hugely popular online fantasy world 
World of Warcraft reveal that areas of the brain involved in 
self-reflection and judgement seem to behave similarly when someone is 
thinking about their virtual self as when they think about their real one.

Disentangling how the brain regards avatars versus real individuals may 
help explain why some people spend large chunks of their life playing 
immersive online games, says Kristina Caudle, a social neuroscientist at 
Dartmouth University in Hanover, New Hampshire, who led the study along 
with her adviser William Kelley.

"It's hard to imagine from an outsider's perspective what might drive 
someone to spend 30 hours a week immersed in a completely imaginary 
world," she says. More than 11 million people play World of Warcraft 
each month.

more...
http://www.newscientist.com/article/dn18117-how-your-brain-sees-virtual-you.htm 

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