Search, but You May Not Find.

Adam Raff

AS we become increasingly dependent on the Internet, we need to be 
increasingly concerned about how it is regulated. The Federal 
Communications Commission has proposed “network neutrality” rules, which 
would prohibit Internet service providers from discriminating against or 
charging premiums for certain services or applications on the Web. The 
commission is correct that ensuring equal access to the infrastructure 
of the Internet is vital, but it errs in directing its regulations only 
at service providers like AT&T and Comcast.

Today, search engines like Google, Yahoo and Microsoft’s new Bing have 
become the Internet’s gatekeepers, and the crucial role they play in 
directing users to Web sites means they are now as essential a component 
of its infrastructure as the physical network itself. The F.C.C. needs 
to look beyond network neutrality and include “search neutrality”: the 
principle that search engines should have no editorial policies other 
than that their results be comprehensive, impartial and based solely on 
relevance.

more...
http://www.nytimes.com/2009/12/28/opinion/28raff.html?_r=1
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