SMartCAMP: The Arts on the Social Web.

Review by Angela Ferraiolo.
http://www.furtherfield.org/displayreview.php?review_id=385

Angela Ferraiolo finds a variety of interesting methods, behaviours, 
strategies and stories on her visit to 'SMartCAMP' or social media art 
camp. A 2 day conference that took place on March 5th and 6th 2010. Part 
of New York's Art Week, at the Roger Smith Hotel in New York, a slightly 
unusual kind of place in that it's a hotel with its own production 
company. The first conference of its kind focusing on the social web as 
it relates to the arts.

The aim was to examine how various social media tools are being utilized 
by artists and arts organizations to communicate with audiences, build 
vibrant and loyal communities on an international scale, and continue to 
spread enthusiasm for the arts. "There's no denying that these social 
communication channels are quickly becoming a vital part of every 
organization's outreach strategy, and savvy artists and arts orgs are 
taking note."

Matt Semler, who is also the director of The LAB Gallery, became 
interested in the ways Roger Smith marketers Adam Wallace and Brian 
Simpson were using platforms like Facebook and Twitter to build an 
online community. According to Semler, his curiosity "ultimately led to 
more questions than answers and we found ourselves wanting to bring the 
leaders in the social media (SM) art world together to talk about their 
process, goals and best practices. Once we came up with the name 
SMartCAMP we were pretty much off and running." Conference organizer 
Julia Kaganskiy of New York's Arts, Culture, and 'Technology Meet Up' 
curated SMartCAMP's program and a former actor, Danika Druttman, handled 
communications for the event.

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