The Yes Lab
The Yes Lab is a series of brainstorms and trainings to help activist
groups carry out Yes-Men-style projects on their own.
Why now?
We Yes Men have been doing our thing for about 12 years. Many of our
best projects have been in collaboration with activist groups—our BBC
announcement on behalf of Dow Chemical came out of a collaboration with
Greenpeace, for example.
Last fall, we collaborated with a coalition of groups to release a
much-improved "climate edition" of Rupert Murdoch's New York Post, and
to launch an assault on the U.N. by sea ("Balls Across America"). Also
in collaboration with activists, we visited our nation's capital to
re-brand the U.S. Chamber of Commerce, then headed to Copenhagen to
successfully embarrass Canada about its terrible climate policies.
In part because of these successes, we've realized it's high time for us
to get systematic about helping activist groups highlight life-or-death
issues—with or without the Yes Men's participation. That's what the Yes
Lab is all about.
http://theyesmen.org/lab
_______________________________________________
NetBehaviour mailing list
[email protected]
http://www.netbehaviour.org/mailman/listinfo/netbehaviour
