hello all! below, the info about a lecture we'll be holding in Rome's university tomorrow together with the general and marketing directors of Europe's 2nd biggest commercial centre and with the culture and communication council of the city of Rome.
The main issue discussed will be: how can digital media enhance the social and cultural valence of public spaces, including commercial centres? Can we use media such as mobiles, wearables, displays, augmented reality to promote socialization, culture, emotions, critique where there usually is only business? And, in business: can we promote new forms of business, of sustainability, of people empowerment and of social innovation through the same technologies? tomorrow, in rome. cheers to you all! xDxD ------ Living CrossMedia the opportunities for new media in Commercial Centers and in the new spaces for culture and social aggregation more info at: http://www.artisopensource.net/2010/05/31/living-crossmedia-universita-la-sapienza-in-rome/ AOS & FakePress together with University of Rome La Sapienza, Faculty of Architecture Ludovico Quaroni, Department of Industrial Design and with the presence of Culture and Communication Council of the City of Rome present: Living CrossMedia the opportunities for new media in Commercial Centers and in the new spaces for culture and social aggregation Tuesday, June 1st, 2010 Faculty of Architecture Ludovico Quaroni University of Rome “La Sapienza” via Gianturco 2, Rome room G11 from 9:30 am to 12:00 Marco Torresan, Director of the Commercial Centre “Porta di Roma” Simona Pantò, Marketing Responsible of the Commercial Centre “Porta di Roma” Alessandro Ferrante, Culture and Communication Council of the City of Rome will hold a lecture and debate to investigate the opportunities opening in the contemporary scenario through the adoption of multi and cross medial communication and interaction in the emerging spaces for socialization, culture and aggregation, starting from their experience. Starting from the analysis of the current transformation of public and commercial spaces in the cities of the new century, and arriving to the suggestions coming from the wide availability of display technologies, of interactions with mobile and ubiquitous devices, of interactive and responsive environments, and of new forms of digital communication enriching our experience of the city, of our relationships with other people, companies and spaces. The lecture will also explore the possible interactions among scientific research, art, design and marketing, and will be followed by an open dialogue to which everyone attending the event will be invited to contribute. The event will be coordinated by Salvatore Iaconesi (Art is Open Source, FakePress and professor of Experiments in Multimedia Technologies and Communications at the Faculty of Architecture “Ludovico Quaroni” at Rome’s University “La Sapienza”) and by Oriana Persico (Art is Open Source, FakePress).
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