http://bigthink.com/ideas/24873

"There are similar effects for men.  One thing... we did some research 
hoping—I don’t have very good abs—we did some research hoping that we 
would finally convince men that showing your abs in a picture was not 
the right thing to do.  Well unfortunately for me, the data turned out 
to show that if you show your abs in a photo and you’re male, you get a 
much higher response rate. [...]"
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