Critiquing Power and Contesting Meaning.

Natalie Fenton, Department of Media and Communications, Goldsmiths, 
University of London.

We are, yet again, at a moment in the history of higher education in 
England when the arts, humanities and social sciences have been forced 
into a position of self-defence. With a vicious policy decree that all 
non-science, technology, engineering and medicine (STEM) subjects suffer 
the wholesale removal of public subsidy for teaching while tripling the 
tuition fee up to £9,000 per year, all arts, humanities and social 
sciences are being told to privatise or die. The clear message is that 
if a subject is not perceived to be of direct economic utility, not 
prepared to be business-friendly or industry-relevant then it’s a luxury 
we can do without. The only point of any higher education is to provide 
cogs in a machine (otherwise known as students) for industry and 
economic benefit. Media education, for once, is not alone. But it gives 
the question – ‘what is the point of media education?’ – heightened 
political significance.

Yet even in the midst of this stark political reality I still find 
myself deeply annoyed and desperately perplexed with regards the very 
silliness that demands the question be put at all. We may just as well 
ask why study culture? Why be concerned with a critical analysis of 
communication? Why do we seek to understand information processes and 
institutions? Or even, why study society? Why, because ‘the media’ are 
key to all these things and many more through the production and 
circulation of social meaning. The process of making sense of the world 
and taking meaning from the things that surround us is a fundamental 
part of life. The media, in all its forms, impinge on the ways we 
interpret and evaluate the world, what social and political issues are 
prioritized and why and how we interpret them. Such concerns reflect 
directly on the democratic process and our role as functioning citizens 
– should we go to war or not? Should we tighten immigration laws or not? 
Should we shrink the welfare state or not? Should universities charge 
(higher) tuition fees or not?

The reason we bother with media education is because of the multitude of 
ways in which the media play a part in our lives. Many scholars claim 
that the media in one form or another change people; change the way we 
relate to each other as people, the ways we perceive ourselves, the 
world around us and our place in it. Others claim that the media change 
society and social processes; the way governments govern; the way we 
elect our political representatives, the way social policy is construed, 
set and implemented; the way the legal system operates and democracy 
functions (or flounders). Others look to the media’s role in economics; 
the dominance of market values, the rise of the cultural industries and 
commodification of culture. Still others focus on culture and 
creativity; the media as a means of storytelling, expression and 
aesthetic pleasure that build forms of narrative and symbolic presence 
in our lives that impact on our felt experience of and involvement in 
our culture(s).

more...
http://www.manifestoformediaeducation.co.uk/2011/01/media-education-should-be-5/
 

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