Hi everyone, Saw this on the Mute list, very strange indeed& disturbing...
marc ______________> A copy of the partnership announcement quickly taken down from ACE's website this afternoon: http://www.artscouncil.org.uk/news/news-international-partnership-offers-media-covera/ Tweet from @smithalistair said the following "Weird. So, I called up ACE to express my deep concerns re News Int partnership. Now had a call back saying it was all a mistake, there is...... no partnership and will be no partnership with News International. Somebody jumped the gun. Although clearly there must have been talks" [start] News International partnership offers media coverage to arts organisations Date: 26 January 2011 Region: Arts Council England In a partnership with the Arts Council, News International are offering arts organisations the opportunity to gain profile across their titles. Incorporating The Sun, and The Times/The Sunday Times newspaper groups together for the very first time, this opportunity will help arts organisations from across the country to reach out to new audiences. The Sun has a print readership of over 7 million, The Sunday Times and The Times over 3 million and 1.5 million respectively, all with a large online audience alongside this. The partnership will include editorial content to help readers gain more of an understanding about a variety of artforms, as well as exclusive offers and promotions. We are now looking for arts organisations who would like to take advantage of this opportunity. Currently, there are two principal avenues for this: exclusive added-value/experiential opportunities such as backstage tours; fun, family-friendly master classes; celebrity Q&As in conjunction with performances, etc. promotions on events suitable for the campaign's target audiences ('Dinner and a Show' and 'Family and Community Focused', as defined by the Arts Council's audience insight segmentation). Promotions can cover a wide variety of areas, from buy one get one free ticket deals to complimentary cups of coffee. The Sun's £9.50 offer, currently applied to a range of leisure opportunities is identified as a good platform for promotions, as it slots in with an existing headline offer. Where possible, organisations are encouraged to source a promotion revolving around the £9.50 price point if they wish to receive coverage in The Sun. If you are interested in being part of this partnership, which will run until the end of April, please [email protected] by Friday 28 January with details of your promotion or special event. [end] _______________________________________________ Mute-social mailing list [email protected] http://lists.metamute.org/mailman/listinfo/mute-social _______________________________________________ NetBehaviour mailing list [email protected] http://www.netbehaviour.org/mailman/listinfo/netbehaviour
