http://www.ro.me/tech/

the video was made with WebGL, which is:
http://en.wikipedia.org/wiki/WebGL
WebGL (Web-based Graphics Library) is a software library that extends the capability of the JavaScript programming language to allow it to generate interactive 3D graphics within any compatible web browser.

This is the technology that the Mozilla Foundation championed through the HTML5 committee.

The project was sponsored by Google,
and the model viewer below the video only works in Chrome.

along with the "online narrative" & examples, they released
an Impressive open source 3d framework on top of webGL:
https://github.com/mrdoob/three.js/wiki/API-Reference

+ full 3d transforms animators with a camera model
+ basic 3d object library
+ a model import standard (JSON for 3D)
+ full set of shaders: pong etc
+ fog, depth of field, basic particle system, sound triggers
+ render pipeline set for 2D post effects, like flash's pixel bender

I expect this technology to see faster adoption that jQuery, which would be: in less than four years, 40% of the 10,000 most popular websites will be using webGL.













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